Insight on Business is this nation's only daily, live, 90-minute radio talk show about advertising, marketing and consumer trends. We're part of Des Moines Local...LIVE and you can listen to the station by following THIS LINK. Insight on Business is on Monday - Friday starting at 12:30PM Central.
Here is the the show from today. Contact information below. Enjoy!
Our in-studio guest today is "The Brand Warrior", Mark True. He's' the guy with the shield and the magic sword who swoops into corporations and helps them recognize their brand, get a brand, and get started maintaining their brand. Coming out of the McLellan Marketing Group, Mark will swoop into the studio today to discuss how you can do all the above...painlessly. Or mostly without pain. Mark True today with Insight on Business.
We'll also do a quick overview of Highlight Midwest a gathering today at The Des Moines Social Club. Highlight Midwest is a gathering of entrepreneurs, tech folks and startups with an impressive group of sponsors. We'll give you our thoughts following a morning of listening in. Worth the trip or not? We'll let you know.
A follow up from the show from yesterday. As you know we steer clear of politics, there are already a bunch of folks out there on both the left and right with their "talking points". However, during the show we made a comment that Governor Chet Culver had said he would take a 10% salary cut ($13,000) this year in a symbolic act of cutting costs. Then his staff got into the picture and muddied the water by saying his salary would only be cut by 5.8% because it wasn't fair to cut salary retroactively... We said yesterday that was an error and not what the governor meant. Yesterday afternoon his office came out and corrected itself and said that it would be a 10% cut, just like the governor said.
Note to Phil Roeder, John Frew and others. Shut up. Let the Governor of the State of Iowa tell us. For months you guys continue to bobble, shuck and jive and you make "The Big Lug" seem like he doesn't have a clue. Note to Governor Culver: You might start saving money by asking those in your office who continue to screw up to leave. We can understand what you say, when you say it. Talk to us...and not through them. K?
Sorry...it just makes me crazy.
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Insight on Business is a production of Insight Advertising, Marketing & Communications and we are responsible for its content. You can keep up with us on Twitter before, during or after the show: @MichaelLibbie or @InsightADV
Thanks for reading, watching and listening! Michael Libbie -Host and Advertising Agency Guy..