Insight on Business, that’s us…and we’re here daily, Monday – Friday starting at 12:30PM Central. Our show deals with advertising, marketing, consumer trends and business practices. It’s the stuff that makes business run. We are part of Des Moines Local…LIVE and we’re glad you found us! You can read what we talked about below or watch/listen to the show right here:
On the show today we’re going to talk about a story that has to do with a post I wrote yesterday. It seems Wellmarksent out thousands of brochures to senior citizens encouraging them to call a Wellmark agent to discuss how they might find a better deal… The problem, as my post explains, is that somebody changed some numbers in the “800 Number” and rather than a cheery Wellmark employee the caller got to listen to a pitch for phone sex. Opps. Look, it’s not about poking fun at anybody…but it is reality when those of us in the advertising and marketing business fail to do the proof read and do it right. The other side of the story is, if it can happen at one of the biggest companies with millions to spend on marketing…it’s might, at some point, happen to you. We’ll talk about HOW to overcome issues like this.
We love it when we are right…which is most of the time…in my humble opinion. That's’ why when I saw a recent article by Mike Thimmesch from Skyline I had to bring it to your attention. Yesterday, if you were with us, we commented on not only marketing errors many people make but also errors made during trade shows. We talked about having goals and plans and a process for follow up. Again, it’s nice to see other experts weigh in on these things. Like we’ve said so many times before, there are no really “new ideas” but, there is always poor follow through. While this article has a focus on individuals we’ve altered some of the observations to match your company. You can read his article here…but for our take…listen in.
Fake Flakes? Yep, that’s what Kelloggs is fighting with some high-tech ideas to laser on each flake…it’s logo. Sound strange? What are YOU doing to protect your brand? We’ll talk about it.
These stories and more today with Insight on Business brought to you by:
NatraTurf – Isn’t it time you took control over the environment. You. And now you can begin by using environmental natural products for your lawn. Head to the site and learn more from this fine Iowa company. www.NatraTurf.com
Lotus Moments – Make a great impression with your wedding announcements or your business invites. The folks from Lotus Moments have great designs and better prices. www.LotusMoments.com
Exceptional Specialty Products – Getting your business name to your potential customers is just half the battle. If the presentation is bad… Don’t let that trap you. Learn more from Cindy Taylor at www.ESP4All.com
Insight on Business is a production of our advertising agency, Insight Advertising, Marketing and Communications and we are responsible for its content. Keep up with us on Twitter before, during or after the show – @Michael Libbie or @InsightADV thanks for tuning in.
Michael P. Libbie – Host and Advertising Agency Guy