Insight on Business is this nations only daily, live, 90-minute radio/video show about advertising, marketing and consumer trends. We're part of Des Moines Local...LIVE and on the air Monday - Friday starting at 12:30PM Central. To listen in...just head to this site and click the full video experience or the audio only (safe for work). Here is the show from today:
If you were with us yesterday you heard me going off on "blah" products, services and customer services. Last night I got to thinking about that and published a piece suggesting that if you have EXCEPTIONAL products and services and if they meet or exceed the customer (fan) expectations you will cut your advertising budget. Why...because of the old Word of Mouth will take over. Here is that post...and today on the air we're going to flesh that out a bit.
On the same track is this interesting post that, by the way, proves my point. I do not know Amy Dix and this is the first time I have read her blog, Housewife Hacks (that I found on Twitter) but she proves my point in her slam of Dahls Foods in the Des Moines Area. Was she listening? The point is pretty clear and we'll talk more about it today.
We'll also have a story on Barnes & Noble and their missed opportunity with the new NOOK. For early adopters...this is a big disapointment that had an easy fix. They need to hire us....
In another story I read, Joe Duffy talks about GETTING out of the OFFICE to think. Here is his piece and we couldn't agree more. When was the last time you had a killer idea sitting behind a desk, on the computer or the phone? DUH... We'll talk about it.
That and more today on Insight on Business all being brought to you by:
NatraTurf - Chemicals, Lawns, Children and Pets...quick what word doesn't belong? Find out how you can kick your "chemical addiction" by heading to www.NatraTurf.com
Lotus Moments - Remember first impressions count. Now with Lotus Moments...they really do. Visit with Tammy and find out more from www.LotusMoments.com
Exceptional Specialty Products - Cindy Taylor (I need to Google her name...) is the person behind www.ESP4All.com. See what is new in specialty products....you'll be amazed.
Michael P. Libbie - Host and Advertising Agency Guy