Welcome to a NEW Month and new information from Insight on Business this
www.MacsWorldLive.com. Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and we are responsible for it’s content. You can keep up with us on Twtter – @MichaelLibbieand @InsightADV. Let’s get into it!
Yesterday, just prior the show I visited with a potental client about web development and fixing what needs to be repaired. Here is the deal and see if any of this sounds like…your place of business: They have not updated the “look” of their site(s) for ten years. They have a total of 8 websites all with different content…but each site is actually various PRODUCTS within their core business. That means…eight hosting fees, eight sites to change and maintain and what we think is a mess. Oh, one other thing. The site was maintained by “a friend of the business” who was a broker of the server space. Two months ago…the “friend” simply quit hosting and everything is in limbo. Until then…nearly 30% of their revenue came from their websites. We’ll talk about these points and more.
Yesterday I attended a wedding. It was an amazing event with an even more wonderful story. It’s a little outside of our goal of talking advertising and marketing…but it is truly a story of return, hope and doing the right thing. You’ll not believe it.
OK…back to marketing news: Did you happen to see or read the article in the Des Moines Register about the Central Iowa Bloggers a group started some three years ago with about seven people? No? Here is the articleand as always many of us are grateful to the work of Mike Sansone @MikeSansoneand many others. If you are in the DSM area and you are interested in networking with some folks who have done this for a long time…or just starting out. First Friday of the month (like tomorrow) at Panera Bread on University in West Des Moines. We ramp up about 7am.
Business Week writer Karen E. Klein has this great article about starting your own TV show using the Internet. It’s interesting…and something that we bring you each and every day with Des Moines Local…LIVE but…more of it. And, yes, we notified Karen about our little project. But, the bottom line of the article…”Is it worth the effort?”. You decide.
Should your content be put behind a “registration page” or is it better to cast a broad net with your writings? It depends on the goal of your work. So says Ann Handley in this piece, “Should You Put Your e-Books Behind a Registration Page?”. We’ll talk about it.
These stories and MORE today on Insight on Business all brought to you by:
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SpotGone from NatraTurf – We know that if you have a dog…and that dog has a lawn…you are the one with yellow lawn spots from pet urine. Now you can get rid of them naturally with SpotGone from www.NatraTurf.com. Keep the Dog, Lost the Spots!
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Thanks for reading, watchingn and listening! Michael P. Libbie – Host and Advertising Guy