Insight on Business is BACK after a day off yesterday and on Wednesday. We were down to install new equipment. It's great to be back. I know that many of you have had trouble with "hook-up" times. For some of you it has taken 3 minutes to connect to see or hear the shows. We are working on that...today the hook up for my computer took 70 seconds. We are working with our platform, LiveStream to see if there is a way to reduce those times. Hang in there with us....
We're on today starting at 12:30PM Central and we are part of Des Moines Local...LIVE. Click HERE to watch or listen to the station! On the show today:
Living and Dying By the Numbers - We are all haunted by how many visits, how many readers, how many sales, how many customers. Today we'll talk about the danger in simply taking a look at the numbers. You could actually be losing...or gaining. I'll offer you some interesting statistics from a client of ours.
Hockey in Des Moines- Many of you know that I love professional hockey. Growing up in Detroit during the Gordie Howe years...it was exciting. When Des Moines got an AHL franchise four years ago we purchased season tickets. We were there at the beginning of the Stars and the end of the Chops. I've been critical of John Pettit, the former president of the Stars, and last night at a Des Moines Bucs game we visited, at length. A couple of insights about the future of professional hockey in Des Moines.
Simple and Clean - If you are looking for a way to connect with consumers make sure your website it both simple...and clean. And nope...Des Moines Local...LIVE isn''t that way. We'll talk about how to improve on the focus of your website...and ours...today.
Thanksgiving - What is it about us that says we can't be thankful everyday...rather than setting aside a special day? Got an answer? We'll bring it up today and love to hear from you. Thanks to my friend, Andrew B. Clark for the thought starter.
Super Consumers- These are your "uber-consumers". You know, the guy that eats five pounds of hot dogs a month, the guy that has eight staple guns, or the geek that must have the latest tech product. Get this, in every product category these 10% of super consumers account for 50% of the profit for your business. Wanna engage them? We'll talk about it today. A fresh view from the Harvard Business Report.
Black Friday and the Internet- We've got the numbers behind the growth of shoppers seeking bargains before today...Black Friday. You are right...this "Internet Thingy" is never going to take off...
Twitter Lists Bad for Your Brand? - We knew it was coming. In this article by Michael Gray you'll see what he did to dummy up a list and wake some folks up. Good stuff and pay close attention to his suggestions!
All of this and more today with Insight on Business which is brought to you by:
Lotus Moments - Make your wedding invitations, business announcement and event announcements ZING with the help of Tammy at www.LotusMoments.com
NatraTurf - Your lawn has a "chemical dependency problem". Get the cure at www.NatraTurf.com
Exceptional Specialty Products - Let Cindy Taylor help you push your brand awareness with some great new ideas. www.ESP4All.com
Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications. Keep up with us before, during and after the show on Twitter: @MichaelLibbieor @InsightADV. Thanks for watching, listening and interacting.
Michael Libbie - Host and Advertising Agency Guy....