Welcome to Insight on Business this nation's only daily, live 90-minute radio talk show dealing with advertising, marketing and consumer trends. We're part of Des Moines Local...LIVE and you can hear us Monday - Friday starting at 12:30PM Central. All you need to do is click here to join us!
Who do you listen to...and who should you listen to? It's a solid question for any business. Last week we talked about the 10% of customers across all categories and how they account for 55% of business profits. Do you spend your time listening to your "super consumers" or do you spend time listening to "everybody else"? You might be surprised at what we think.
We thought this piece about Black Friday was interesting. So...is "Black Friday" good for America? And the deeper question might be: With all of the tracking and of all of the numbers are we setting ourselves up for a fall? Can too much information be bad for business? We'll take your comments and offer you ours.
This article from FORBES was fantastic. It's "Ten Questions You Need to Ask Yourself About Your Business." The first question, "What is our purpose for existing?" Talk about a tough first question...a great piece by Marc Kramer of Kramer Communications. Man...can I relate he too learned the hard way in the publishing world. Shades of the past!! We'll talk about it.
Last Friday I made some comments about websites and how important it is that they be simple to use, simple to read, simple to understand and simple to interact. I caught some flack because I used our Des Moines Local...LIVE home page as an example of a site that needed some "re-thinking". Here is my rational...written down...so nobody "thinks" I said one thing but meant another. Fair?
Have you ever wondered WHO should be the VOICE for your company? Should it be the CEO, the marketing department, the mascot? Who? Here is a wonderful article by Ann Handley that asks...and help answer those questions and more. We'll talk about it.
Those stories and more today with Insight on Business proudly brought to you by:
NatraTurf - Your lawn has a "chemical dependency problem" and now you can help it kick the habit with natural products from www.NatraTurf.com
Lotus Moments - Make your next business or non-profit event ZING starting with the announcements from www.LotusMoments.com
Exceptional Specialty Products - Building awareness with cost effective specialty products just got easier...and better. Visit with Cindy Taylor at www.esp4All.com
Thanks for coming by for a read and for listening and interacting. You can follow us on Twitter @MichaelLibbie or @InsightADV and learn more about us from our "simple" website, www.InsightCubed.com and for those of you who need to connect with Facebook...no problem!
Michael P. Libbie - Host and Advertising Agency Guy