Insight on Business this nation's only daily, live 90-minute radio/tv show about advertising, marketing and consumer trends. We're part of Des Moines Local...LIVE and you can catch the live show at 12:30PM. But, if you MISSED the live show, here is the recording..
Gosh, after yesterday's "melt down" on thinking and business trends...I'm still hyped. Loads of interaction on "The Chat" and that is fantastic. Love hearing from you. On the show today:
When Social Media goes...BAD...VERY BAD: Consumers were met with "dead silence" when they went on Twitter to complain about Eurostartrain delays...delays that left some passengers in The Tunnel for 16 hours. It seems that Eurostar suspended their social media accountson a cost cutting move...but didn't tell. Ahhh...bad branding friends. Which brings up some things you should think about IF you decide to give up on SM. We'll talk about it.
While we're talking about disastrous branding practices... Did you hear about Trucking of Tulsa, Oklahoma? Today they laid off 1,000 truck drivers. It wasn't bad enough that it was the day before Christmas Eve...it was without warning! Many truckers stranded miles from home because they were ordered to park their trucks and their fuel cards would no longer work. Is it any wonder that as a "brand" the trucking industry stinks? What should have happened and what does the industry need to do? We'll have some thoughts.
So, you want to KILL your "Word of Mouth? Super! Here are three examples from Andy Sernovitz on how to get that done...by the end of the first quarter 2010 if you are really, really good. We'll talk about it.
Have you ever thought of picking up your business headquarters and moving it to another location because of business tax issues? A recent poll said nearly 40% of business owners have. Which means that 60% haven't. What about you? Have you considered moving because of business tax issues...or know somebody who has?
We ran out of time the other day and didn't get to this story about taking a critical look at your website and HOW it works. We'll try to get to that today...and give you some solid tips.
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Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications. You can find us on Twitter @MichaelLibbie or @InsightADVand we've also got what of those "Facebook Thingys". Thanks for reading, watching, listening and interacting.