Welcome back to Insight on Business this nation's only daily, live 90-minute business radio show with a focus on advertising, marketing, consumer trends and best business practices. We're part of Des Moines Local...LIVE and you can hear/see our show live today at 12:30PM Central. If you Missed the Show Here is the PODCAST!!
On the show today we'll be visiting with author Roy Osing who has just released his book, "BE DIFFERENT...Or Be Dead: Your Business Survival Guide". Roy served the telecommunications industry for years and his insight into what business leaders must do TODAY to navigate in the troubled times we find ourselves. We'll ask him about specific ideas and what he sees for the future. Why is it that a company owner or CEO must know before making changes in their plan and why the plan you wrote a year ago or six months ago is out of date. We've got a feeling that Roy will agree with us that two of the top things you should focus on are trust and value as consumers watch your every move. This should be fun when Roy Osing joins us today with Insight on Business. We're also covering a number of other stories... The winter storm most of the Midwest has been through should have given you new life as you had an entire day to work, connect, reach out to consumers and plan. How did you use your time and what might you do differently the next time you are given this gift...of time? We'll talk about it. Our friend Seth Godin suggests that because Social Media is a process and not an event most organizations struggle with its adoption. Couple that with a recent study on how just a handful of banks have adopted social media...you can see a problem. We'll visit a bit more about why YOU get it...and they don't. Could it be...fear of the unknown or fear of actually engaging their "customers"? Those stories and more today with Insight on Business brought to you by: Lotus Moments - Now you can have creative business and wedding announcements that also bring value. Visit with Tammy at www.LotusMoments.com NatraTurf - What are you going to do about your lawn's "chemical dependency problem"? Now there is help from www.NatraTurf.com Exceptional Specialty Products - Let Cindy Taylor help you put more eyes on your business see more at www.ESP4All.com Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications. You can keep up with us on Twitter, @MichaelLibbie or @InsightADVand yep, we're also on Facebook...so become a fan already! Thanks for listening, reading and interacting.
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