Greetings from Snowy Iowa...and yes, that is a topic for Insight on Business this nation's only daily, live 90-minute radio talk show about marketing, advertising and consumer trends. We're part of Des Moines Local...LIVE and can be heard Monday - Thursday at 12:30PM Central. On the show today we're going to share with you why having a "Winter Storm of Death" is great for business. HUH? No...it's true and we'll tell you why "frenzy" helps marketing everything from the media to bread and milk. For some businesses this is a gift. Here is the LINK to the PODCAST. Jack Mathews comes in at about 24 minutes into the video.
Our guest, Jack Mathews, defies the social media stereotype. If you were with us yesterday you heard about the recent Nielson report telling us the number one age demographic for Internet use is adults 45-54 at six hours forty-four minutes a day. That should have been enough to blow most folks ideas about digital usage out the window. Jack Mathews is in addition. And THE SECOND 30 Minutes! Jack, seen here at a recent Central Iowa Bloggers meeting, is consumed by life-long learning. Two years ago he came to me at a local coffee shop and wanted to know about social media, Internet based digital news and how that works with land-based radio. Over the years we've had many conversations and I've watched him grow and get excited by the possibilities. Today his creation, www.OurGrinnell.com is catching on with his town and the town Chamber It's a great story of filling a void... And you know that story....we've been here before! Join us at 12:30PM Central for Insight on Business brought to you by: NatraTurf - Your lawn has a chemical dependency problem...help it "kick the habit" with natural turf products from www.NatraTurf.com Lotus Moments - Now having class doesn't have to cost an arm and a leg. See what Tammy can do for your wedding announcements and business announcements at www.LotusMoments.com Exceptional Specility Products - Cindy Taylor can help you get noticed...with new and different ideas: www.ESP4All.com Insight on Business is a production of our advertising agency, Insight Advertising, Marketing and Communications you can reach us on Twitter @MichaelLibbie or @InsightADV - Thanks for reading, listening and watching! of Commerce. Jack is joined by Ben Stone who has been working as a consultant to the project. Ben, from RPO Consulting has been on our show before...and we welcome him back for the inside story. Also, hope to be joined by Angela Harrington from the Grinnell Chamber.
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