Insight on Business is this nation's only daily, live 90-minute talk radio show dedicated to advertising, marketing, consumer trends and best business practices. You can hear us Monday - Thursday starting at 12:30PM Central as part of Des Moines Local...LIVE!
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On the show today...I want to start by saying, "Thank you!". It was on this day back in 1941 that this nation woke to the horror of the Japanese raid on Pearl Harbor. That galvanizing event brought a broken nation together and America rose to the challenge of defeating the Axis Powers of Japan, Germany and Italy. How long ago that was...and how few tend to remember. We'll talk about it...for a bit. On two other personal areas I want to say, "Thank you!" to Mac and Rooster for the award named after me... "The Libbie" was given out this past Saturday evening at a gathering of Des Moines Local...LIVE and it is in recognition of "The most consistently awesome radio show on Des Moines Local...LIVE." I am humbled....thank you. Finally, it snowed last night here in Des Moines. That, to me, means that I won't have a clean vehicle until, what???? April?!? So, I took a photo this morning so I could remember what it looks like. Not only that but the nice shoes went into storage along with the good clothing. From now until April we, in Iowa, get to dress like Ukrainian peasants bundled up like we are selling wood on the steppe. Grrrrrr....... And...MORE snow coming tonight and more cold. Isn't it lovely? But, enough about the fun stuff...we're also talking advertising and marketing and following this story about WHAT WE WATCH on television from our friends at Nielsen. We'll offer our thoughts and what this means for advertisers. What if something doesn't work? Are you likely to try it again...or complain LOUDLY? I've got to share the PLASTIC STORY.. Last Friday Brooke Benschoter, during Insight on Business, talked about the "Tiger Woods Brand" and if it will survive. Today Advertising Age takes a look at the issue and suggests that some brands he is linked to...will get a positive bounce. We'll talk about it. Coming up NEXT year...Coca-Cola is celebrating the 65th Anniversary of its appearance in the Gower Drug Store in Bedford Falls...what? Yes, Coke, who will turn 125 next year, sat down to connect with some famous events and "It's A Wonderful Life" will be marketed on clothing and more. So...what can YOU tie your brand to...that will cause a buzz? Thinking? Here is the story from BRANDWEEK. Josh Catone from Mashable has a great piece about how to use Social Media to RETAIN your customers. And you thought I was the only person in the world telling people this? These stories and MORE today with Insight on Business brought to you by: NatraTurf - Your lawn has a chemical dependency problem and NOW you can help it kick the habit with products from www.NatraTurf.com Lotus Moments - Don't let high cost get in the way of making a solid impression. From wedding announcements to business announcements it's www.LotusMoments.com Exceptional Specialty Products - Let Cindy Taylor boost your marketing footprint with some unique products designed to catch the attention of your target. www.ESP4All.com Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications. Learn more about us at www.InsightCubed.comand follow us on Twitter: @MichaelLibbie or @InsightADV and yep, we're on Facebook too. Thanks for listening, watching, reading and interacting!
I love the snow!
Posted by: Georgie | 12/07/2009 at 11:48 AM
I know... Oh well...SOMEBODY has to. See you soon!
Posted by: Michael Libbie | 12/07/2009 at 12:06 PM