Insight on Business is a daily, live 90-minute talk radio/tv show that has a focus on advertising, marketing, consumer trends and best business practices. We're part of Des Moines Local...LIVE and on the air Monday - Thursday starting at 12:30PM Central. Here is the SHOW from TODAY:
We're going to take a short detour today with our in-studio guest Tara Davis of HOPE International the Iowa Project. Tera and I met at a Central Iowa Bloggers meeting and because I once held a position as a director of development for a mission program I was interested in learning more about what she was doing and what better way than to learn along with you.
We'll talk about the challenges of developing projects, how she is making a difference within the organization, what her plans are for outreach and the economy and donating. Join us?
In other stories we're also following the disinterest in Tiger Woods...at least from some sponsors. The New York Times reported that in 2008 Tiger appeared in 83% of the marketing for Accenture. He has now been purged. All images and wording from every marketing piece...including the website. A spokesperson for the company said it was their intention to no longer use his image internally or externally. Ouch. Not to mention a huge job for the company and its agency. What is your take away here? We'll talk about it.
In a somewhat related story, Carl's Jr. a burger chain is featuring reality TV star Kim Kardashian as a spokesperson...eating her veggies...in bed. No kidding. Here is the story from MediaPost. And, you guessed it...Kim isn't wearing much. Oh my... Our guess is that burgers are different huh?
NOT good news for retail. It seems that folks in the United States are saving at a rate not seen since World War II. While that is good news for the individuals it's playing havoc with marketers. Not us...remember "Trust and Value". Stay at it and win. Here is the article from the Wall Street Journal.
We're still getting comments from the interview yesterday with Drew McLellan. In case you missed it. Here is the link to yesterday's' show and post.
These stories and more today with Insight on Business brought to you by:
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Insight on Business is a production of our advertising agency, Insight Advertising, Marketing and Communications. You can find out more by heading to our website, www.InsightCubed.com and keep up with us on Twitter @MichaelLibbie or @InsightADV and yep...we've got one of them Facebook "thingys" too.
Thanks for coming by, Michael Libbie - Host and Advertising Agency Guy..