What a day yesterday. If you read our post...like hundreds did...you know Des Moines Local...LIVE was not so alive. We were down for some tech issues that are still not completely resolved. But, we did learn it's not us...but our platform at LiveStream. If you would like to listen in today: Just follow this link.
In the meantime we're still feeling a bit like Marconi must have...being a pioneer insomething is always full of challenges. But, enough of that...we're back in audio only today...but that's sort of like "old fashioned regular radio" huh?
Our in-studio guest is Dale Engelken of Genesis Marketing & Research who understands that data is king and knowing something about your customers is key in meeting their specific demands. And, now with the customer in control of the conversation it's more important than ever to know WHO you are marketing...to. Makes sense to us. Join Dale and I as we discuss the importance of research and why you should never be "too busy" to find out the who, what, where and why of your customer base. Dale Engleken today with Insight on Business.
In addition to Dale we've got a story about Four Global Trends sent up by our friends at Manpower. Just so you know we don't "make this stuff up", we've been talking about these issues for months. If you've been listening and planning you already know...but it's nice when the "big guns" agree. We'll talk about it.
$5,000 for creative for ONE print ad...local? Yep...we'll tell you about it.
Dale Engelken and more today with Insight on Business brought to you by:
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Insight on Business with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications. You can follow us on Twitter: @MichaelLibbie or @InsightADV - Thanks for coming by.