Welcome back to Insight on Business this nation's only daily, live 90-minute radio/tv show about advertising, marketing, consumer trends and best business practices. You can see/hear the show today at 12:30PM. But, if you MISSED the LIVE show, no problem. Here it is - Links are below.
We've got "double the pleasure" today with two in-studio guests. Mike Lessiter is in town for the No-Till Conference being held here in Des Moines. Mike is with the family business, Lessiter Publications based in Wisconsin. The No-Till conference is for farmers and those of us in agri-business who understand the need for conservation of our soils. This is really a big deal when you figure thousands of acres of top-soil runs into rivers and streams each year. No-Till is a method of minimal disturbance for the soil. We'll talk about those implications and a look at the agricultural machinery industry. We hinted at this story yesterday...that John Deere closed another dealership in Dubuque County, Iowa because they failed to attain 40% market share. 40%!!! Mike has the inside on this and more...join us at 12:30PM?
Also coming in at 1:00PM is our friend Tom Vander Well. Tom is an answer guy when it comes to customer service, call centers and customer communication. He is with the C Wenger Group and has a ton of stories of what works and what doesn't when it comes to customer communication, data and reactions. In addition, Tom is an avid blogger with some great ideas outside of customer service and beyond. Here is his latest post...about blogging. Come on by at 1:00PM and learn from one of the best in the business.
Hey, one other thing: Have you heard about Mingle360? No? Last night the Urbandale (Iowa) Chamber gave each of their 600+ members a MingleStick. HUH???? Here is the story and props to the chamber for thinking outside the box. We'll talk about it today.
Mike Lessiter and Tom Vander Well today with Insight on Business brought to you by::
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Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications. You can follow us on Twitter: @MichaelLibbie (business and personal), @InsightADV (business baby...only business) or @RuralLifeRadio (our love for everything rural). Thanks for watching/listening.