We're still excited about Insight on Business from yesterday that featured a discussion about social media and banking with Christophe Langlois of Visible Banking. Best line: "Don't worry about the ROI of getting into social media, worry about the ROI of NOT being involved."
Today we're back with more as part of Des Moines Local...LIVE. Monday - Thursday starting at 12:30PM Central we come to you with news and information about advertising, marketing, consumer trends and best business practices. You can LISTEN LIVE at 12:30 by following this link. Insight on Business...TODAY:
Gary Kubicek is the sales and marketing manager for the Iowa manufactured line of pet foods known as Country Vet Pet Foods. Gary travels the country talking to retail shops, pet owners and vets about their business and his. Today we'll have Gary in studio, he and his crew are in town for Pheasant Fest which starts tomorrow. This is a great time for you to join us in the chat and ask your pet food and small business questions. Gary has seen them all...and has great insight. Gary Kubicek during the 1PM hour. Download this episode (right click and save) In other stories:
Did you know that only one-half of the world's Tweets are in English? Really...sort of makes you re-think the world wide connection is world-wide but, at the same time can be very local. You there yet?
We thought this was interesting: Sears is re-branding Kenmore. Seems they, and consumers, think the brand is a bit...old. The re-branding and getting the word out among "real consumers" has Sears using Facebook, Twitter and YouTube. We keep telling you to pay no attention to this social media stuff...it's a fad and besides...nobody wants to know that you are stopping off for coffee..who cares.. Right? Ahem....next:
Have you heard how Starbucks is using social media to combat negative rumors in the bud? If you took the time to digest that comment from yesterday's show about ROI...this story from Advertising Age fits, like a glove.
Maybe by "picking a fight" you can gain traction? Remember the local Legend's story from a week ago? In this article by Dan Zarrella we learn about ways to use customers as your allies in combating "the dark side" of others. But...the key here is you MUST already have a following of friends. How do you collect that. Hmmmmmmm
Must boost this out the door...these stories and more today. Insight on Business with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing and Communications and brought to you by:
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Follow us on Twitter: @MichaelLibbie (personal and business) @InsightADV (business baby all business) or @RuralLifeRadio (our passion for all things rural) Thanks for coming by!