Coming up today, 90 minutes of business talk radio/TV with a focus on advertising, marketing and consumer trends. It's Insight on Business, part of Des Moines Local...LIVE and we kick it off at 12:30PM Central. To watch/listen live, follow this link.
If you were with us yesterday afternoon you heard an exchange with Mike Wagner about Super Bowl ads. In addition our friend Drew McLellan has a poll on his site, "Have you ever bought something because of a Super Bowl ad?" People are still talking about the ads...three days later. We'll talk about it just a bit more.
The other day a business friend of mine said they wanted to start blogging. We met, I gave him all the reasons why, how and when. He started, actually his partner started this week. I looked and I need to follow up. I'll share with you today...what I'll share with him tomorrow.
The race to the bottom. Don't do it...find exciting and new ways to retain your pricing or even increase it. We visited about that a bit yesterday as well and for those of you who missed it, here is a link to the original story by Julie Rains.
What? YOU DON'T TRUST YOUR FRIENDS? That's the word from our friends at Advertising Age and a new study that suggests, like we've said over and over, we are living in a very skeptical time. Remember our mantra for advertising: "Trust & Value", "Trust & Value"...all together now..."Trust & Value". We'll talk about it and the impact this has on Social Media today.
OK...we've said this over and over...and now NEWSWEEK is telling you how lay-offs can KILL your company. Just laying off people because your orders went down may not be the smartest thing you can do. Think friends...think.
On the same topic: Yesterday, following the broadcast Mike Wagner and I had a discussion about the pain threshold of Des Moines Business...you would think that being faced with some tough economic issues many business folks would change the way they market, listen and simply do business. Other than laying people off. What should/could they do? We'll share...
OK...gotta get this out the door. We may have additional items as they break... Insight on Business with Michael Libbie is a production of our advertising agency,Insight Advertising, Marketing & Communications and is brought to you by:
NatraTurf - This year...go natural...well, with your lawn. Learn more and why it's so important, www.NatraTurf.com
Lotus Moments - When was the last time you got a wedding invitation or business announcement and went...WOW? www.LotusMoments.com
Exceptional Specialty Products - Let Cindy Taylor help your business get noticed - www.ESP4All.com
Thanks for reading and for interacting. Follow us on Twitter: @MichaelLibbie (personal and business) or @InsightADV (business baby...business) or @RuralLifeRadio (our love for everything rural). Have a great day!