Welcome to Insight on Business with Michael Libbie a radio/tv show about advertising, marketing, consumer trends and best business practices. We're part of Des Moines Local...LIVE and you can catch our 90-minute show Monday - Thursday at 12:30PM Central. To watch live...just follow this link.
On the show today:
Thinking about marketing to women? What is it that women want? What type of "cause marketing" will appeal to females? We've got some ideas and this post from Stephanie Holland about the new "pink" being "green". Good stuff and worth a review.
This has little to do with advertising and marketing...but last night I was the designated driver for my bride and some friends. That experience pushed me to write this short piece about Rob Borsellino. He's been gone four years this summer. Amazing.
I'm taking part in a "long distance photo shoot" today. I'm in Iowa and our client is in Pennsylvania. This should be interesting... I'll let you know.
Did you hear? Tupperware is wanting people to re-think their brand. Tomorrow in the middle of New York City, Rick Goings the company CEO is going to show Reggie Bush and Peter Facinelli how to cook a meal using only the food, Tupperware products and a microwave oven. Why guys? Seems a recent Harris Survey reported that 63% of women find it "sexy" when their partners cook, compared to only 33% when they paid for dinner out. Here is the story from The New York Times.
It's an old way of marketing but it still works: Free Food! While yesterday we told you about $.99 pizza in NYC (thanks Ed Weintrob) here is a story that gets people to line up and eat...for FREE from our friends at The Wall Street Journal.
Things looking up for Tiger Woods? Seems that way. Sponsors are getting excited that he is returning to the game. Will they support him all the way? We'll share some thoughts. Here is the story from Advertising Age.
Those stories, your comments and more today with Insight on Business a production of our advertising agency, Insight Advertising, Marketing & Communications and brought to you by:
NatraTurf - It's time...it is now time to make a positive statement about your lawn and the environment. www.NatraTurf.com
Lotus Moments- Now wedding invitations and business announcements will make you go, "WOW!". www.LotusMoments.com
Exceptional Specialty Products - Let Cindy Taylor help your business get noticed. www.ESP4All.com
We'll monitor the Chat and Twitter: @MichaelLibbie during the show. Thanks for coming by!