Welcome back to Insight on Business a regular look at news and information about advertising, marketing and consumer trends. Studio questions? It's coming, it's coming. We hope to be back "on the air" soon. More to share as the days go on. In the meantime:
It's true. Some retail centers "get it" while others, even in the same family, lag and struggle. Here is the article I wrote about the three major factors involved in building market share...and successful retail selling. Have a read?
Is your brand an "early adopter"? According to this article written by Jennifer Van Grove for Mashable it is more important than ever to get on the train early...and stick with it. Here she offers several examples of how companies have turned their business into mega consumer directed companies.
In case you missed it... Yesterday in Sunday Morning Coffee I shared this story about Ford Motor Company and how their digital message is out performing their traditional media. According to Jim Farley the recession forced companies to look for other ways to influence consumers. Some, like Ford, have had great success. Here is the story from Advertising Age.
What's the matter with Kentucky Fried Chicken? The company has been the Buzz for several quarters with all sorts of PR moves. But, according to this article from Advertising Age they lack the identity they once had and that's caused sales to slip. Have you checked your ID lately?
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