Welcome back to Insight on Business a regular look at advertising, marketing and consumer trends. A word about the studio...we're building! Here is a quick peek at the construction going on. Our goal is to have not one, but two studios and the hosts will use the setting they are most comfortable with and the setting that best matches the program. More about Webcast One...LIVE as it comes in. You'll be among the first to know what...is...what.
Leading off today...Media and Marketing Plans and how critical it is to building business a few "insights": And, yes, that is Miss Kizzy in the background toward the end. She HAD to get into the act!
In other news: here in the Des Moines Market we're, for the first time I can remember, hearing Aldi Food Store radio commercials. If you pay attention to the ads it uses the two key points we've been talking about for months: "Value" and "Trust". If you are not using this message in your marketing materials...it's not too late. But...do it well and not cheesy. These ads are well done. The ads come out of of the Detroit agency, McCann Erickson. Here is the story about them picking up the account and why fromCrain's Detroit Business written by Bill Shea.
I think I'm getting old...the line-up for the Iowa State Fair Grandstand shows came out recently. I recognize about three names. Yikes!
We FIRED ourselves yesterday...before we got the job. Here is the write up with the details, in case you are interested.
Insight on Business with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing and Communications and made possible by:
NatraTurf - You can make a difference...one lawn at a time. www.NatraTurf.com
EuroTier - The largest all species agriculture show...in the world. Visit Germany and learn more. www.EuroTier.org
Lotus Moments - Now your wedding and business announcements can...sparkle. www.LotusMoments.com
Exceptional Specialty Products - Cindy Taylor can help your business get...noticed. www.ESP4All.com