Welcome to Insight on Business with Michael Libbie a regular look at news from the world of advertising, marketing and consumer trends. While we're part of WebcastOne...LIVE this is also part of our business based education efforts for those of you who want to learn more about how to increase your market share through solid tips and ideas. Let's get started!
Pet food - We have a client in the pet food industry so we watch consumer and industry trends then report what we think looks like something that needs attention/consideration by our client. For several years the push has been to "natural" and "organic" foods which clearly matches the public acceptance/demand for these products. We're starting to see something else make some waves: "Limited Ingredient Products" - Huh? The idea that "less is more" seems to be catching on in this industry. Look at the back of any food product and you'll see lots and lots of ingredients. (We know, we've created packaging for this industry for years.) Now, what we think is an off-shoot from "natural" and "organic", is a movement to reduce the number of ingredients in a move to mimic the minimalist attitude going on with human food. (Think "raw foods" and more...) Something to watch and it maybe "crossing over" outside of food....?
I've seen three posts in the past 24-hours about little things, doing enough and customer service. In one Seth Godin speaks to those "little things" that seem "Hardly Worth the Effort" but in reality THAT is what you get paid for. Drew McLellan had a post on how important it is to sweat the small stuff in customer service and Craig Dick wrote a newsletter about staying in a fancy hotel at $170 a night where EVERYTHING cost extra and wondered out loud, "Do we give our customers what they expect and what we promise them?" I think it was the room without a coffee pot and then $3.50 for a cup of "Joe" at the cafe. What little things in your business can you improve on...TODAY without any cost increase? Think about it.
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Here is a trend for you: Mommy Blogging. There are 82 million "moms" in the United States and 26-million of them are engaged in social media as "Mommy Bloggers". And, "Mommy Blogging" takes in all sorts of "Moms". "Mommy Blogs" not only talk about children and families but also pets, parents and products. Want to learn "Ten Tips for Targeting Mommy"? Here you go it's from our friends at Ad Rants. Why is it so HOT? Hey, everybody "loves"...Mom.
So, what is the best age to start a new company? Did you know that folks over 55 start more companies than younger people and it's not in reaction to job loss. "Boomers" are still pioneers...and here is the story from Scott Shane of Small Business Trends.
That's it kids...thanks for coming by! Insight on Business is a production of our advertising agency, Insight Advertising, Marketing and Communications and made possible by:
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