Insight on Business is your daily dose of news and ideas for advertising, marketing and consumer trends. We are part of WebcastOne...LIVE soon to be sitting in our new digs at the ReMax Reality Concept Studios on the Des Moines Skywalk. First week in June, we suspect. Have a look at our Facebook Page. Photos you know. Here's what's on today:
Can you be successful if consumers can't find you? This week I had a meeting with a new client. They have been in business for 20+ years and done pretty well. The recession slowed down their demand so they figured it might be time to get a couple of things done. Like name their company, maybe get a business phone line, some business cards and oh, yeah...a website. Talk about jaw dropping! "You mean you've survived and never advertised or even had a business name?" It was pretty amazing. So, what else drove them toward "getting found"? They came to realize that in their highly specialized business with high profile people...they were becoming unknown as old families and older businesses sold or folks retired. Amazing story and wish I could tell you who. But, soon many folks will come to know them. That's the goal.
Customer Service - Sort of like Military Intelligence? Not all the time. Here from Glen Stansberry of Wise Bread is a look at "10 Examples of Shockingly Excellent Customer Service". Good stuff and perhaps some ideas for...you?Here is my take on the entire issue in a post done just this morning.
We're pretty high on Des Moines as is Forbes when they ranked our city the best in the nation for business and careers. Now Forbes has released the top eleven states that are serious about attracting small business. While Iowa didn't make the list there are some here that may surprise you. Did you see...Michigan? Here is the slide show from Forbes along with details. Enjoy.
My friend Chris Brogan put this piece together about how some are beating their social media community to DEATH as in "Wack a Mole". You must read this...and then learn how to be more creative than simply "re-tweeting" over, and over. Gotta LOVE IT!
Thanks for coming by! Insight on Business with Michael Libbie and part of WebcastOne...LIVE is a production of our advertising agency, Insight Advertising, Marketing and Communications and made possible by:
EuroTier - The worlds' largest animal agriculture event...is in...GERMANY! They will be here for the World Pork Expo...if you're there...we'll introduce you. www.EuroTier.org
NatraTurf - Build safer lawns...naturally: www.NatraTurf.com
Lotus Moments - Now wedding announcements and business notices...that sizzle. www.LotusMoments.com
Exceptional Specialty Products - Let Cindy Taylor...wow your business. www.ESP4All.com