Insight on Business your regular hit for news and information on advertising, marketing and consumer trends. This is part of WebcastOne...LIVE and I'm glad you found us. For a peek at what in the world is going on here is the WebcastOne...LIVE website. I'm looking forward to being back on the "cast" the first week of June during our old time slot 12:30PM - 2:00PM Central. Updates to you FIRST when we get them.
Mother's Day means marketing and there has been a bunch going on. Local and National flower outlets have been burning up the dollars offering deals to recession weary consumers. This week we received two e-mail sales pitches from local florists and "special deals" are all over broadcast stations. Here is a quick review about national marketers and their Mother's Day PUSH from our friends at Direct Marketing News.
My (our) friend Bruce Tretter, you might remember him he's been on our show several times, from "Gotta Eat, Can't Cook" is into Mother's Day. He is offering up a "Mother's Day Breakfast - SAFE for Kids to Make". It comes complete with directions to plan the event and carry it out...kid style and..IT'S FREE! Fun stuff and thanks for sending it Bruce!
Did I tell you I was doing a bike ride yesterday? Late this year and only did 7 miles but felt like the poster boy for "Outta Shape Riders". Back at it today. Bruce wouldn't know anything about that. He's been an avid cyclist for years. Me: Green with Envy.
Leadership and going against the grain...and winning. It's no secret I'm a fan of Southwest Airlines. Not so much for the "low-cost fares" but because of the CULTURE of the company. And that continuing culture is driven by CEO Gary Kelly who, when everybody else was cutting staff and expenses he raised employee pay, let attrition handle expenses and made the decision to NOT CHARGE for baggage. Going against the grain boosted Southwest Airlines to a new level of consumer confidence. Here is the story from our friends at the Los Angeles Times written by Cheryl Hall.
What's with the sudden explosion of opinions on Power Point Presentations? Seems like it's all over the place. Last week we had a story about how to better your use of PP and today another, very similar story from Dave Johnson from BNet. Now, go create a great PP.
Speaking of which...I'm headed to Southwest Iowa, Atlantic to be exact, this month to do a seminar on Social Media and Business. Thanks to the Atlantic Chamber and Iowa Western Community College. Looking forward to it...there is only room for 25 people and I know they are nearly there. To sign up for the lunch and/or the "hands on" learning program contact the Atlantic Chamber, Ann McCurdy, or call 712-243-5527 the date is May 19 the cost is $30 but a grant has reduced the cost to $15. Not too shabby.
Finally, and just for fun, my friend Brent Pohlman from Midwest Labs in Omaha offered up his "Top Ten List - Why Michael Libbie Needs to Come Back to Webcasting":
10. He isn’t going back to Miss Kitty’s Studio
9. I think he’s gotten past the blue screen of death
8. Metro Monday needs to get back on the calendar
7. Some People still don’t understand Social Media
6. He needs something to do in his morning free time
5. He needs to learn never to push that button again!
4. He needs to get the “Let’s Get It Started” Theme going again!
3. He will check his twitter id more often during this hour and a half show.
2. His Daily Business Show Blog needs to be updated daily
1. He is most productive when his ADD and Multi-Tasking are working together for an hour and a half.
I don't know Brent.... *grins* and thanks for the shout out! And, we'll be back soon!
Insight on Business with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications and made possible by:
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