Insight on Business with Michael Libbie is a daily look at the world of advertising, marketing and consumer trends. Our goal with this program is to give business ideas. Ideas that can help you retain customers, build new customers and thrive in this economy...or any. We're part of WebcastOne...LIVE and we're back in our studio the first week in June. Looking forward to connecting...again.
Some of the stories (and two videos below) we're following include:
Bob Janet is a "sales guy"...an old fashioned sales guy. The kind that thinks sales should be made fact-to-face. Seems silly in today's world of technology and social media? Not at all. Here is a post from our agency blog about "Thanking Your Competition". Bob, we thought has some great ideas...unless he is talking about your business.
If you are in Iowa and if you know about the Des Moines Farmers Market where 20,000+ people flock to purchase food and other items at prices 15 - 20 percent higher than "Big Box" you may chuckle at this story from the Los Angeles Times. But, then again, consider how many people "out there" have no conception about where their food comes from...who is responsible for raising it and what is in the food they buy. That begs this question: "How many people in your market have no idea what you do, what you manufacture or sell and how you do it?" I'll bet more than you can imagine. While you can't get the LA Times to write about you...you can start writing about yourself. A tip of the hat to Business Blogs... Need help?
Time for a little relief? The FLIP CAM WAR 2010 between me and Mac J. Michael McKoy heats up. Think of it as...building customers for our new adventure:
Silly? Yes...Back on track!
YOU LOVE MEETINGS...right? Me either. I have spent DECADES in meetings or so it would seem. We do, however, love FastCompany and their take on business. I know you've heard it all before but, before you call that meeting...some things to think about. Like how much is it really costing you? It's written by Gina Trapani and well worth the time to read.
Just because it is so cool! My long-time friend, horseman Craig Cameron, recently signed on with our client, Running Horse Feeds based in South Dakota. It's going to be exciting, fun and wonderful to work with him again. Here is the announcement from Running Horse.
There is a reason some video/audio television and radio ads sound and look great. The reason is...professionals who take their craft seriously take the time to write the message, script the words, film the ad, and deliver it in a way that generates listeners, viewers and creates action. Here is a quick sixty-second look at behind the curtain and what goes on long before you see or hear the message.
That was our second video posting of the day...keeping us going huh? By the way, the person making "the magic" is my friend Keith Brown from Crystal Sound here in Urbandale. We've known each other for nearly thirty years. He is a serious professional and it's always a thrill to work with him. Also in the video is Robb Spearman from RE/MAX Real Estate Concepts of Des Moines.
I asked this question yesterday, "What makes a Social Media Expert?" It's something that has bothered me since this past weekend. My answer is simple, "A social media expert is somebody that understands social media is a process and just ONE of the tools you should use in marketing and advertising your product or service. Anybody that tells you it is "easy", "cheap" and "something anybody can do" is flat...wrong. Nothing, see above, just happens. It takes a plan and I know of far too many "social media experts" with a laptop and free Wi-Fi that don't have a clue. Not one... Just sayin'.
Be careful out there.
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