Welcome back to Insight on Business your regular jolt for news about advertising, marketing and consumer trends. We'll soon be back "on the air" watch for us on WebcastOne...LIVE in just a few weeks. Looking forward to it!
Not sure if you caught this neat story about Mrs. Obama's first Tweet. Seems that the First Lady saw Ed Henry, CNN Senior White House Corespondent, Tweeting and asked about it. As the story goes, even Jay Leno got into the act. If you've not read it yet...have a look at the from our friends at CNN.
Staying in the world of Social Media for a minute, MIT (yes, that MIT) just published an article about the POWER of those "Re-Tweets". Seems some really smart folks in South Korea stuffed all they knew about Twitter into a computer and BINGO...your message becomes more powerful when it is..."Re-Tweeted". Have a read from Technology Review. Bonus, there is even a reference to Kim Kardashian...for whatever that is worth. (Photo from Playboy.) A final thought: The subtitle of this piece is, "Why Twitter is important to news." Keep you mind on your work!
Jonathan Salem Baskin wrote this piece about BP and the oil slick from it's off-shore platform accident. A company spends millions and millions of dollars telling you it is something that...it is not. And, we believe it. Gotta love marketing. For a well researched story you much give this a read!
Do you write "to do lists"? I do and sometimes I forget to look at it and have to write a "to do list" to make sure I look at my "to do list"! YIKES!! That's why I thought this piece from FastCompany and Gina Trapani was sooooo wonderful. If you've got "issues" with your LIST. Have a peak!
I posted this on our advertising agency blog this morning. It's from Seth Godin. The guy can make you think. That's his job...and yours is?
We've been having this discussion over at WebcastOne...LIVE. It's about commercials and what folks will watch/listen to and what will not. For years in the radio and television world three and four minute "commercial breaks" have been common. But, if you put six thirty-second ads in a three minute break...the listener/viewer complains, "This station has too many commercials!". Put three one-minute ads in the same time span...fewer complaints. NOW...comes longer commercials that experts are saying is "the wave of the future". The KEY to making this work is making sure the ads are entertaining and valuable. To prove I'm not making this up, here is the article from our friends at Advertising Age. Your "take away": Production costs just went up.
I could write an entire piece on that story...think I will for our advertising agency.
That's it...gotta push this out of here before the sun gets any higher. Insight on Business with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing and Communications and made possible by:
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