Insight on Business with Michael Libbie is your daily dose of advertising, marketing and consumer trend news designed to help you better walk through the land mines of doing business. Each day we bring you nuggets you can use...and all at no charge. We're part of WebcastOne...LIVE and we'll be back on the network first week of June. We are...excited.
The other day I shared with you the importance of following consumer trends and gave you several examples of trends we follow for our clients...and ourselves. One of those trends centered on food and farmers markets. We have told our clients for years they need to spend time and money following the organic/natural trend and be there with new products and services. Some have heeded our words. Others are still "waiting". Not to rub it in...but, we love it when we are spot on. In spite of the recession, in spite of reduced purchasing power... Whole Foods posted an 8.7 percent increase in same store sales in their second fiscal quarter. And, a 9.5 percent increase so far in the current quarter. Nope, we don't make this stuff up. Here is the story from our friends at Reuters.
What consumer trends do you follow...and how/when are you going to act? Do not wait too long...
What is your favorite word to say? Mine: Rutabaga. "We now rejoin our regularly scheduled program, already in progress."
Connections... My bride and I stood in the kitchen last night talking about friends we have never met. We talked about where they live, what business they are in and what we've learned from them all through social media. From Candace Karu to Jenny Gardiner to Bruce Tretter these are people we have NEVER met but feel like we could have a great conversation in person. For folks who think there is no personal interaction with Social Media...sorry...there is and it works.
Thanks for coming by...gotta run! Been on a very short leash today!