Insight on Business comes at you Monday - Thursday at 12-Noon Central only on WebcastOne LIVE! Our news/webcast is all about advertising, marketing and consumer trends. We'll look at ways in which you can boost your sales, with advertising and marketing tips that really work. We also take a look at the business headlines and give our perspective and our thoughts on how it impacts you. Insight on Business with Michael Libbie, to see/hear and interact with us follow this link to WebcastOne LIVE!
On the show today: All the links follow the video re-play:
Hate to start off Hump Day with a dire prediction...but, the "other shoe" is about to fall. We talked about the looming commercial real-estate crisis months ago. Look for the general media to start picking up the coverage. How will it impact you, your city and your business? We'll talk about it.
Our first studio guest today (yes TWO) is Matt Coniglio of Fastline Publications will be with us talking about marketing and advertising in the world of Rural America. Matt is the National Accounts Manager for Fastline Magazine which has been a staple of the American Farmer for decades. We'll talk about branding and the difficulty he has in re-branding a storied magazine and where he sees the rural market headed when it comes to "the Majors" and shortline equipment manufacturers. It's all about rural consumer trends. Matt Coniglio today with Insight on Business.
In addition to Matt we've just secured Claire Celsi for this afternoon. Claire just returned from a trip to Dell HQ where she participated in a quality session. Claire, "The Public Relations Princess", has had her "issues" with Dell and has been very public about the problems she's encountered. Here is her post from today . We hope to be able to have her in studio so you can hear first hand...the story of "Dell Hell" and where everybody goes from here. Look, it doesn't matter if you are Dell Computers or Jim's Flower Shop...you'll hear the same sound advice for how to listen, handle and fix consumer issues. Join us.... Claire Celsitoday at 12:45PM Central with Insight on Business.
"How much time will social media take?" It's the very first question I hear from small and large business owners who fear spending large chunks of time on something that they can't, immediately, see a return on their investment. Good question and today we'll look at a recent survey that suggests most marketers spend only ten hours a week. We'll break it down for you and share our thoughts on how much time social media engagement REALLY takes. Tip: It's like everything else...you get out what you put in.
A program note: Insight on Business will NOT be on tomorrow or on Monday. I'm taking a couple of days for a celebration. Mom is 90 years old... I'm blessed.
Want to start a business but just not sure what might work and meet consumer demands in the coming years? Inc. takes some of the pressure off with their suggestions of The Top Ten Businesses You Should Start...NOW. It's an eclectic mix of what you might imagine...and what sounds goofy. Really a ferry boat business? We'll share today.
Thanks for reading/viewing/listening and engaging. Insight on Business with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing and Communications and made possible by:
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