Insight on Business with Michael Libbie is our Monday - Thursday look at news and information about advertising, marketing and consumer trends. You can join us today at 12 Noon Central at Webcast One LIVE! Our news/webcast is all about helping business succeed by better understanding the world of advertising, something we've done for decades. Connect with us on Twitter @MichaelLibbie before during or after the show and during the show we can communicate using the chat. Here is your link to Webcast One LIVE!
On the show today we visited with Aaron Libbie about starting a business and water in Iowa. Here is the re-broadcast:
So, what is in your water? Find out when our son Aaron comes in to talk about that and the struggles of starting a new business, balancing a family and still being "social". Aaron Libbie today with Insight on Business.
In other stories we're following:
First off...thank you! Our numbers for Insight on Business continues to increase. Each day more folks find us and follow the show, this blog and the videos. Thanks for spreading the word about us and WebcastOne LIVE!
Remember what we've said about WHO CONTROLS your BRAND? Just yesterday I told you that if you think "the suits" control the brand, or "the marketing department" controls the brand you don't know anything about...branding. Here is a spot on case in point from Advertising Age and about a Starbucks location (Foursquare) marketing effort that fell...flat. It's a classic of what happens when "the suits" don't connect with the line staff. That's what I'm talkin' about!
Staying on new technology and Foursquare for a minute- Is "location based social networking" (LBSN)all it's cracked up to be? Perhaps not says Melissa Parrish from Forrester. Why? Fragmentation and a small user base. However, the demographic using LBSN tends to be young, well educated males. Hey, if that is your demo...why not. But don't expect the earth to shake. Here is the story, we'll talk about it.
How about "The Worst Ad of the Week"? No we have not forgotten. Today we'll tell you about this ad that was featured in an Iowa Barnstormers program handout. Aaron and I went to the game together and he's the one that found it. (Click to enlarge.) What might the advertiser have done differently? We'll share that with you. Gosh...TWO print ads in a row. Gotta check out some other media. Rockstar Satellite - but at least we're talking about it...right?
Not sure if you saw this piece about "Three Tips on Body Language" from Forbes. We thought it was interesting so we'll visit about it and get your feedback.
Those stories and Aaron Libbie today with Insight on Business. Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and is made possible by:
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