Insight on Business with Michael Libbie is our walk into the world of advertising, marketing and consumer trends. We're seen Monday - Thursday on Webcast One LIVE at Noon Central...and to keep everybody in the loop we invite you to join us in "The Chat" or on Twitter - I monitor @MichaelLibbie before, during and after the show.
Today our friend Liz Nead drops in for a brief shot to talk about her upcoming show, Liz Live headed your way tomorrow. Here is the show from today. Links to our stories are below the video.
Each Thursday we feature "The Worst Ad of the Week". We take a look an an example of what and how people are marketing their business. This one is a prime example as to WHY business owners shouldn't be doing their own creative. We don't do this to cause anybody any harm but use it as a teaching moment to share with you what works and what doesn't. Our "Worst Ad of the Week" is a local company called Rec Room Plus. What's wrong and what should have happened here? Our suggestions below the video.
The reasons we didn't like it:
- It's an old tired idea;
- It's a little creepy - so our panel of judges said;
- The client "thinks" it works because all of his friends say, "I saw you on TV."
- The production elements are...way too simple.
What should Rec Room Plus (or you) do that would have worked?
- Spend the time and money to craft a memorable message;
- Better shoot and edit;
- The "message" needs to be on trust/value and why this company has what it takes to deliver;
- Change spokes people; (Sorry...it just doesn't work here.)
- This ad does not match their on-line image, it should;
- Do something new. If funny don't send the mixed messages this does.
- Finally answer the question: Does this make you want to buy something?
In other stories:
Along those same lines are "First Impressions" - We've been telling anyone who will listen to us that one of the keys to solid business success is making a solid FIRST IMPRESSION. We've told our clients, and you, that you do not get a second chance at an open door. So your business card, your stationary, your image has to be spot on to get that "first shot". If you don't listen to us...maybe you'll pay attention to this from the Harvard Business Review, an article by J.D. Schramm. Sadly it's as true today as "back in the day" but it's something many of my younger friends just don't seem to get.
It's a little long but this piece by Tory Johnson from ABC News about ways to work toward a start up success is an excellent piece. Enjoy, here is the link.
According to Forbes these are The Best Social Media Campaigns Ever. You might be surprised at how OLD some of them are. We'll talk about it and what each shares and why you might want to pay attention to the trends...
Those stories and more today with Insight on Business a production of our advertising agency, Insight Advertising, Marketing and Communications and made possible by:
NatraTurf - So are you STILL putting chemicals on your lawn and garden? Why? Learn how to break the habit by visiting www.NatraTurf.com
Lotus Moments - For invitations that will make folks notice you... www.LotusMoments.com
Exceptional Specialty Products - Let Cindy Taylor help your business get noticed. www.ESP4All.com
Thanks for coming by, see you LIVE at Noon Central.