Insight on Business with Michael Libbie is our Monday - Thursday look at the world of advertising, marketing and consumer trends. We bring you ideas and news starting at Noon today on Webcast One LIVE! And, to bring you into the conversation, you can join us in "The Chat" or on Twitter (before, during and after the show) @MichaelLibbie.
It's METRO MONDAY! So, why are we talking with Ed Weintrob of Brooklyn, New York when our focus usually is much more local? Because Ed loves everything about Iowa and Des Moines. The founder of the Brooklyn Press, Ed has a long and distinguished career in the news business and today heads up Coney Media. We met this past winter and he's been watching Webcast One LIVE grow from his seat "out East". We'll bring Ed in to talk about hyper-local news, the newspaper business and business in general. It's a great sixty minutes... Ed Weintrob with Insight on Business. Here is part ONE:
And here is PART TWO:
As you may know, the Iowa State Fair is in full swing. Attendance started out in the hole because of the hot/humid weather...or is there another reason? We'll talk about it today.
Speaking of the fair: Last night Tone Loc and Vanilla Ice played the Anderson - Erickson free stage. Thousands poured into the venue...perhaps more than the Grandstand show at $37 a head? We don't have the numbers but we do have this video to show you how nuts it was....
A "Tip of the Hat" to our friends at Des Moines DART. The park and ride bus service to and from the fairgrounds is the best. And, here is something memorable. When we rode the bus the other day this guy was the driver. He shared stories and jokes all along the route. A little something extra. He wanted us to suggest to DART that they should "Keep the Bum on the Bus". Consider it done, James.
Marketing? I remembered, didn't I? Made an impression, right?
When we reported on how much we liked the Old Spice Bodywash series of social media ads one critic of this show and social media in general commented, "Fine, but will it sell more bodywash?" The answer..."Yes!". Sales of Old Spice Bodywash are up 55% over the past three months and sales doubled in July making Old Spice Bodywash the #1 body wash for men. But don't take my word for it. Here is the story from Nielsen/McKinsey. There are some valuable lessons here for your business so...read on.
Those stories and Ed Weintrob today with Insight on Business. Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and made possible by:
NatraTurf - There is a problem with lawns and chemicals...or maybe that "Keep Off" sign is just, advertising? Learn how to go "natural": www.NatraTurf.com
Lotus Moments - Now you can send out business and wedding invitations that are truly different... www.LotusMoments.com
Exceptional Specialty Products - Let Cindy Taylor help your company get noticed: www.ESP4All.com
See you at Noon...and thanks for coming by!