Insight on Business with Michael Libbie is our Monday - Thursday look at the world of advertising, marketing, business and consumer trends. You'll find us here at Webcast One Live starting at Noon Central. And, because it's interactive you can join us live in "The Chat" or on Twitter, I monitor @MichaelLibbie before, during and after the show. Here is the show from today, links are all below.
In other stories:
SEX Sells... But you already knew that right? We're talking about Sex.com the URL that is reportedly going to be sold off for $13 million. Nope...it's not to us. According to this story by Brenna Ehrlich, PETA didn't get it but, a group called Clover Holdings won the bidding war. We keep telling you that sex sells...
How about marketing to folks that HAVE money? Now there is a novel thought. Many business owners spend lots of time and their own money trying to chase...everybody. But maybe, if your product or service warrants, you should spend your time (and money) marketing to the demographic that grew by over 10.5% in two years...those households making $250,000 or more. But...realize there is a way to do it...and a way to screw it up. We'll give you solid tips on "Reaching the Rich" today in the first fifteen minutes of the show.
And, of course it's Thursday which means it's time for "The Worst Ad of the Week". Each week we scour the advertising world to bring to you the nominations. And, viewers have also been sending in their recommendations or nominees. Come on by during the final ten minutes of the show to see what we've come up with this week. Here is a of worthy mention:
Our friends over at Iowa State Bank have gotten a little "creative" in their new billboard campaign. As you know, these things are NOT CHEAP...billboards are some of the highest cost advertising items based on "cost per thousand". You've not only got the creative but also the printing plus the monthly rental. It all adds up. That's why when we received this nomination for Worst Ad of the Week we had to agree. Why? This could have been done so much better with different images (from maybe 1941), and much more on message. We don't get to that until we see the small lettering. Cute...but "too cute"?
But...that's not the winner. This ad...is:
That's it... Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and made possible by:
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Exceptional Specialty Products - Let Cindy Taylor help your business get noticed! Come on, "Let's All Band Together"!
All of this and: We've got Billie Sucher in studio. Billie is a returning guest who talks about jobs. Getting a job, keeping a job, finding a job...you get the idea. Here is a link to her site. Today we're visiting about those things as well as a disturbing trend we, and she, have noticed: The snarky comments directed to job seekers by HR "professionals" and....because we want to be fair, some real life examples of what and how some job seekers present themselves during interviews. Nobody knows this stuff like Billie and we're pleased to have her back. Billie Sucher...today with Insight on Business.