Insight on Business with Michael Libbie is our look into the world of advertising, marketing, consumer trends and best business practices. You can watch us live Monday - Thursday starting at Noon Cental here at Webcast One LIVE. Because this is an interactive show, join us in "The Chat" or on Twitter @MichaelLibbie- I monitor before, during and after the show.
Here is the show from today...the links are below the video:
Do you believe everything you hear? Yesterday during the show a viewer wrote that he had been on his SECOND INTERVIEW for a job and after the interview the insurance company spokesperson said, "You are not the right person for this job and, frankly, I feel like you've wasted my time." HUH? I visited with Billie Sucher, a job consultant in Des Moines who said, "Michael, I am hearing more and more comments like this from job seekers every day." We're going to attempt to have Billie on our show next week to talk about this...we've got our thoughts...but what have YOU experienced? Make contact with us? (Check the photo...from the very early days of Insight on Business when we were broadcasting from a closet!)
Scared? Want out of the game? I understand. Seth Godin had a great "thought starter" this morning...he often does. You see, most marketing efforts fall well short of business expectations. Most campaigns are mismanaged, misdirected and then...miss the mark. So it's easy to look at marketing as a failure and something "not worth the effort". Unless... Today "Four Ideas to Improve Your Marketing Success". Come on by for the list and the discussion.
My friend Ginger Johnson of Women Enjoying Beer said yesterday, "What is it with media companies who refuse to follow real people on Twitter? Why the Green Oz Curtain?" As always...well put. We were talking, again, about Des Moines Cityview. It's gotten to be a huge joke among Des Moines Social Media folks..as the paper continues to "broadcast" their message but...isn't interested in feedback. So typical and thanks Ginger. Check her blog...good stuff and it's more than beer it's about marketing to women. We've got to get Ginger back to do a show...maybe Skype her in from a beer event in her Oregon location?
"Obsessively, relentessly at OUR service!" - You might recognize a switch in the tag-line for Mid-American Energy. Are they really at YOUR service or...theirs? I've got a back-story for you that makes consumers like me...nuts and it's not just Mid-American Energy...but a host of service providers that make YOU do the work so THEY can do the service. We'll tackle this right out of the chute after noon...you won't have to wait. It really is time for a change...they don't see it so we'll point it out.
Been to The Oasis for lunch yet? OK...so if you are watching from Boston you'll not have the chance...unless you are visiting Des Moines. This small tucked out of the way restaurant is very...odd...and very cool. The Oasis...1/2 a block north of Court on 4th Street. Let me know what you think?
That was the opening we did for a recent story line...just so you get an idea of what the place looks like. It's small...so you might miss it.
I received an e-mail from a business this morning suggesting that I attend their "Grand Open House" this weekend. It was loaded with information about all the activities, what folks could expect and what was for sale. Trouble was...no location. Nothing. It was assumed, by the business, that everybody on their e-mail list KNEW where they were located and the times of the event. Opps..."How to Write a Press Release - Four Tips" coming up...today.
It's Thursday and that means time for "The Worst Ad of the Week"! Dramatic...no? We've had several suggestions this week and it's really hard for our staff to pick the best...so we'll show you what we've got:
The first is the "ISU - Man Cave Hot Dog" sign. I don't know about you...but is this a little naughty? Or is it just...me? All we need to have is some guy opening wide for a tasty hot dog in front of the "Man Cave" sign. Now that could be a contender. Thanks Robin for the photo! Couldn't get Mark to stand there with a hot dog in his mouth huh?
Next is this: We're really into the penis thing today. This is a sign that is designed to...inspire? Well, it is from the Gaylord location... Ahh...we call it...odd. And, that's why it clearly is one of the worst we've ever seen. And, yes kids...people actually put this stuff up and think it's a good idea.
But our clear winner is this gem from Moultrie, GA. I've been to Moultrie often for the great Sunbelt Agricultural Exposition but I've never run across this "dude" and maybe it's a good thing. I'm not sure what is worse...a white guy doing a rap (not as a white guy) or the older babe doing the dance. Enjoy folks...because this clearly is...our..."WORST Ad of the Week"!
Sorry...you may need a moment to recover.
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