Insight on Business with Michael Libbie is our Monday - Thursday look at the world of advertising, marketing and consumer trends. You can see the show live by heading to Webcast One LIVE today at Noon Central. We'll also post the show later in the day. Because it is interactive we're interested in your comments, questions and...answers. You can do that on Twitter @MichaelLibbie before, during or after the show or on "The Chat" during the show.
Our special in studio guest is Steve SchraderBachar from Wells Fargo Home Mortgage. You might remember that name. He is the fellow who invited me to Ankeny, Iowa for a presentation on using social media to build a personal and professional brand. He'll be in to talk about his two books, the overall market and how he uses social media MortgageMinuteto make personal connections. Steve SchraderBachar today with Insight on Business.
There are some shocking predictions about the future of retail coming from our friends at The Nielsen Company. They have looked at the changes in consumer shopping habits and suggest what changes might be coming to your neighborhood by 2015. Want to learn more? We'll talk about it and run down the list of "game changers for retail" today...first thing. Here is just one of the predictions: "Pet Stores will increase." Were we just talking about this last week? Join us at Noon!
Is the iPad a game changer or a casual product for entertainment. Here is the story, once again from our friends at Nielsen.
Procter & Gamble has a unique marketing campaign in the works - "Have you tried this yet?" is the new line P&G is using in North America to push specific product awareness. An amazing stat: 99% of all homes in North America already use at least one P&G product but, according to the company, "...there is still more market available and that's why we're asking the question." What can your business learn from this giant? We'll talk about it.
Remember when we told you to focus on two words in your marketing campaign? Over a year ago, based on consumer trends, we said that if you can find a way to incorporate the words "trust" and "value" into your general campaign you will touch more shoppers with a message they are searching for. Here is an example of a company, ConAgra, and their new tag line for Banquet Foods: "So good for so little." See, there are tiny ways in which you can relate and it doesn't take much. However in this case ConAgra is spending millions in print, radio and television. What's your take?
That's it...much more to talk about but need to get this to YOU. Steve SchraderBachar with Insight on Business a production of our advertising agency, Insight Advertising, Marketing and Communications and brought to you by:
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