Insight on Business with Michael Libbie our Monday - Thursday look at the world of advertising, marketing and consumer trends. You'll see us LIVE at Noon Central here at Webcast One LIVE. And, because the show is interactive you can comment using "The Chat" or connect on Twitter, I monitor @MichaelLibbie before, during and after the show. Thanks for finding us and on the show today: Here is the show from today. Links the the stories are below the video:
So you think you have everything under control with your brand. An example of how your brand can go...south in a hurry. This story out of St. Joseph, MO about the "best child day care" in the area located at Wyatt Park Baptist Church. What they did right...and what you should be prepared for. Here is the story from the St. Joseph News-Press.
Anybody want to ask Rick Sanchez about popping off about wacky ideas. The CNN newsman was released last week after a flap with Jon Stewart and his comments about Jews and the Media. We like Rick...thought he was a forceful newscaster but...sometimes you can cause your own train-wreck. Frankly, we're not sure he even understood what the heck he was yapping about. Anyway, here is the Monday segment from The Daily Show.
| The Daily Show With Jon Stewart | Mon - Thurs 11p / 10c | |||
| Hurty Sanchez | ||||
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Got to remember that Jon Stewart is a COMEDIAN for cryin' out loud.
Just to prove to you we in advertising can do ANYTHING! If given enough money and creative license. Have you heard about the $25 million campaign that is trying to make eating Baby Carrots...cool? The campaign is an attempt by "A Bunch of Carrot Farmers" to impact the market and make a dent into the top-of-mind awareness of healthy living and kids. Look for them in the school snack machines...soon. Here is just one of the Extreame Baby Carrot ads.
I told you....we can do...anything. And we'll also show you the Sexy Baby Carrot ad...whoot! Come on, show Baby Carrots some LOVE. (also, we'll tell you what Baby Carrots really are...wink.)
While it's long been understood that Fox News is a shill for the conservative movement (come on admit it) MSNBC has decided to counter the right and launch a new tag-line and embrace it's political bend with "Lean Forward". It's sort of like what FOX isn't doing? Product tags...nearly as important as the product in getting the message out. Spending time on yours?
Maybe it's a Product Problem- Often when sales are slow business ramps up their marketing efforts...when what they should be doing is ramping up their product. Here is a quick read by John Jantsch of Duct Tape Marketing. So...what do you think? Marketing problem or product problem. We'll give you some examples and talk about this post.
It's sort of like: Operational Problem - Personnel Problem - Product Problem That's right...the three reasons your sales are suffering. Which do you have? We'll talk about it.
Thanks for coming by...these stories and more today. Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and made possible by:
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Thanks again...see you at Noon!
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