Insight on Business with Michael Libbie is our Monday - Thursday look at the world of advertising, marketing and consumer trends. You can watch live starting at Noon Central here at Webcast One LIVE or hang out and wait for the re-broadcast later in the day. Because the show is interactive you can connect with us before during or after the program on Twitter: @MichaelLibbie or during the show you can use "The Chat" for comments, questions...or answers. Thanks for coming by!
Remember when we talked about the importance of your personal brand? Remember when we talked about saying one thing and doing another? We've seen some pretty amazing representations during this election cycle. It seems like all the gloves are off. Voters should be able to see beyond the "silly"...I would hope. When I heard the Kent Sorenson ad about "heated sidewalks" I knew it was way off base. Now it seems he has some personal branding issues that he wishes...he didn't have. Here is the article from the Des Moines Register. You can run...but hiding is tough. There will be spin...
The importance of nostalgia triggers and the consumer: Years ago, while building fence at our place, we kept our horses on the "main farm" four miles "up the road". Each morning at dawn I'd jump in the pickup to go feed. With me was a cup of coffee and a fresh toasted peanut butter sandwich. Today I had a toasted peanut butter sandwich at the office...and you know what I thought of. Your lesson is this: What positive memory does your consumer target have and how can you use the media to trigger a positive response? Let's talk about that?
Isaiah Mustafa is back with a new ad...that looks a bit like the "Old Spice Bodywash" hit but is for Windows 7. Can he break out of the mold he created for himself and be as effective here? We've got our doubts that lightning can strike twice...but you tell us? Here is the ad running in Australia:
So, your thoughts?
Hanging on to some technology for a moment: Have you seen the new video from Pantless Knights? The one that is a parody of the Michael Jackson "Beat It"? This is called "Tweet It" and it's a well done piece...that took loads of practice, acting and...money. But...who paid for it and why? The answer is Seed Well. We'll show you the four-minute clip today and get your input.
While we're on what might appear to be "spoof ads" or messages here is something we THOUGHT was a spoof but...it's the real thing. The ad is for MsTaken.com where you can buy a fake engagement ring...just in case. I will NOT spare you the video...here you go.
What you need to pay attention to is the way the ad is done and how it looks. Goofy? Sure but they have gone to the expense of actors, various locations. All to sell a $29 ring. I know you want to check it out so here is the link to www.MsTaken.com see...
Thinking about using Facebook for business? For promoting what you sell or service? How can you gain traction? How does Facebook work? What resonates with consumers? We'll share this article from The Daily Beast. Pay attention kids...
That's it. Tomorrrow our guests are some students from the Drake Law School and on Thursday professional job coach Billie Sucher re-joins the program. Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and brought to you by:
NatraTurf - Now you can help save the planet...by what you do at home. www.NatraTurf.com
Exceptional Specialty Products - Getting noticed IS important...right? Have a look!
Lotus Moments - Great, unique, we love it: www.LotusMoments.com
See you LIVE at Noon Central!
On the show today: