Back from a day away from the Webcast One LIVE Studio! Insight on Business with Michael Libbie is our Monday - Thursday look at the world of advertising, marketing and consumer trends. You can catch us LIVE starting today at Noon Central by heading to Webcast One LIVE. And...because the show is interactive we invite your comments, questions and answers in "The Chat" during the show and I also monitor Twitter @MichaelLibbie before, during and after. So...let's connect?
Here is the show...all the links are below the video. Thanks for coming by!
Yesterday we were out on a photo/video shoot for a client. A couple of thoughts about when YOUR business makes plans for a major event like this. Seriously...stuff that needs to be covered before the day of the shoot. It's our way of helping.
The Political Season- Each year what I see and hear angers me more. I honestly didn't think it would ever get worse than the "Swift Boat" wing-nuts. But...sadly it has. Candidates will say ANYTHING about ANYTHING...and there is zero accountability from the media usually because their focus is on making money...not giving us the news. Yesterday I heard a series of ads that were so outrageous (heated sidewalks) and so full of false innuendo that I wrote a check out to his opponent, Stacy Appel. It's getting that bad. Why "preaching to the choir" may not be the best tactic in marketing politics or products. We'll talk about it.
It's GOT to be a PUBLICITY STUNT: The folks at GAP, without fanfare, introduced their "new logo" on their website. While this isn't our "Worst Ad of the Week" it's a real close second to the dumbest idea since "New Coke". Not only is it a lousy representation of an iconic brand...it looks like a software company...the bigger issues is, "WHY?". Here is a company that is rolling along with $18 billion in sales and they have a winning logo. Why the change? (Maybe because store sales were off last year by 4%. But...so were others.) Again...I don't want to hire the designer of the logo...but would LOVE to know more about WHO sold GAP on this bone-headed idea. Freezers are needed in the North Pole...
Minimum Purchases to use a Credit Card? Yep...look for it to happen here soon. We'll tell you about it.
We thought this was pretty cool: FIVE Splurges Your Money-Conscious Company Should Make - It's by Adam Fusfeld for Business Insider. Worth a read only if you want to learn something...and NOT want to spend a bunch of cash.
Last week we were asked to "have a look" at a couple of websites built by people who build their own websites. I know...we're already in trouble right? We did and the report was what you might expect. Here are the five things we believe you and EVERY company needs to consider when creating a web presence:
- Be Clear - Do not make the visitor "guess" what you do and how you do it or what you sell and how you sell it. Bad experience.
- DIY Websites- Look like DIY Websites...sorry. If you really want to attract business allow your site to look like your in business. It's not an after-thought.
- Images Sell - So much more can be done with images than text. We are drawn to color and "looks". But...what if you sell multiple things? How about an image of consumers enjoying the experience? That is IF you know what your experience...is.
- Skip "About Us" - If you are going to write a BOOK about your company...don't. Nobody really cares. Give us the Cliff Notes version...you'll do better.
- You - Who are...YOU? - We see this loads of times when a small business owner brands his/her website. If YOU are the company....be the company. Let's see you, let's hear your voice...please.
- BONUS - Make it Easy to CONTACT You - Please...don't make me go through hoops to find your contact information. And...use a name not: Info or Sales or Contact - There MAY be people out there who are named "Contact" but few.
DEAR MEDIA COMPANIES - When you send us a Media Kit include your NAME in the PDF. Honestly you would be amazed at how many media outlets send out a media kit in pdf form and call it, "Media Kit". Then...when we need to find...we've got to search...or re-name ourselves. Silly...YOU know who you are...but we don't.
We've had several suggestions for "Worst Ad of the Week" but many were in "phone calls" to the office. But, because we're a visual/sound media...it's great to send us the radio commercial, video or photo. That way we can show it to...others. Just trying to help. We had several suggest that Iowa Diamond and Chuck Kuba should be included in our "worst ad" selection for today. But...we're not. Iowa Diamond ads may be irritating but...the minute that voice come on...you know it's going to be interesting...and he changes enough that it's worth a listen. HEY...I know Chuck and I'm trying to cut him some slack.
So...our "Worst Ad of the Week" goes to... Liberator Medical for their "Holly Ad" where she bemoans the fact she must "re-use" catheters...daily. And she was "a little nervous talking to strangers" about her condition...but clearly NOT nervous about doing a commercial extolling the issues of pre-used catheters. Yikes!
Thought you might like that...watch for our comments. Again, if you've got a nomination for Worst Ad of the Week send it on. And, yes... Once we get a photo of the "Man Cave Hot Dog" we'll include. ;-)
That's it - Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and made possible by:
NatraTurf - Fall means an application of CHEMICALS...or something better? www.NatraTurf.com
Lotus Moments - Your wedding invitations and business announcements should be as unique as...you. www.LotusMoments.com
Exceptional Specialty Products - Let Cindy Taylor help your business get noticed: www.LotusMoments.com
See you LIVE at Noon Central. We'll up-load the re-broadcast later in the day.
So you can check the stories...here are the links.