Insight on Business with Michael Libbie is our Monday - Thursday walk through the world of advertising, marketing and consumer trends. You can catch the show LIVE today at Noon Central here at Webcast One LIVE or wait until we post the re-broadcast. But...it's so much fun to be here live to take part in "The Chat" or communicate on Twitter @MichaelLibbie...I monitor that before, during and after the show. Let's get to it: From today. Links are below the video.
Manufacturing of Consumer Packaged Goods? If so and you are NOT looking at broad distribution you could be missing out on over 60% of the shoppers and hundreds of thousands of dollars. We talked about this research from Nielsen yesterday at the end of the show and received so many requests..we're coming back with the information at the top of the hour.
Somebody BIG has just gotten fired! Really! Somebody that many of you grew up with is being shown the door.... Who? Mr. Goodwrench is done in February 2011. Why? General Motors wishes to spend more money promoting each name-plate rather than the service aspect. Gone will be the ID that has been with us since 1970. Here is the story from the Detroit News. So...how easy is it to do something like this...and what about your branded business? Time to change? We'll talk about it.
As one icon leaves...another comes back. Wendy Thomashas just cut a TV ad to promote the eating establishment...named for her. Wendy's late Father Dave Thomas appeared in dozens of ads and now it's time for the daughter to step up. Highly unlikely you'll see it...unless you are living in the Las Vegas area...but, it's nice to know!
YIKES...been a busy morning. Must leave for the studio. So much more to visit about...and we'll do that at Noon Central...today.
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