Insight on Business with Michael Libbie is this nation's only live business show that shares with our viewers ways to improve their business footprint through solid marketing, advertising and paying attention to consumer trends. We're on Monday - Thursday at Noon Central here at Webcast One LIVE or you can watch/listen anytime with the re-broadcast or our podcast. We're also interested in what you think so we give you the opportunity to communicate during the show using "The Chat" or I monitor Twitter, @MichaelLibbie before during and after. Let's go:
I don't do politics...but we do the economy. For those of you interested, according to the Des Moines Register this morning, Iowa is experiencing it's 14 consecutive month of economic growth. The latest numbers indicate the .08 percent up-tick is the largest increase since April. Like we told you months ago the numbers are coming from manufacturing and construction. What that means is workers are back to seeing more money in their paycheck. And...if you are a smart business you are reaching out to them with value centered, "buy local" messages. Here is the complete story.
Two words to Business Bloggers and other Social Media users: Original Content - We'll talk about it.
The Power of Television & Spokespeople - Late last year Running Horse Elite Equine Feeds, our client, secured the services of a nationally known spokesperson. Craig Cameron is a horse trainer, one of several who have revolutionized the equine world with his style. Because Craig is a personal friend we'd been involved in the conversations prior to signing. I'll share a story today about the result and a brief video of some out takes from a recent commercial shoot.
According to the Business Record, KCCI-TV8,the Hearst TV Station here in Des Moines, has the highest rated late newscast of the top 100 stations in the...country. Why? We'll tell you. What the news report didn't mention is that WHO-TV13 is gaining.
And, our guest today is Geoff Wood from Silicon Prairie News. "Huh? What? Who?" If this is your first bit of knowledge about Silicon Prairie News our bet is that you're not as connected with the world of budding entrepreneurs as you should be. Geoff is the COO of the Omaha based company that brings some of the brightest minds together to talk about and share business start-up ideas. However...it's not just Omaha... Silicon Prairie News is now in Des Moines...with Geoff. What is the impact of another business news outlet in the Metro, who is watching, what does the future hold an how does Webcast One LIVE fit in? We'll tell all today - Geoff Wood with Insight on Business.
Those stories and more today at Noon Central - Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and made possible by:
The Iowa Sportsman Magazine and The Iowa Sportsman Outdoor Show- Coming to Des Moines this Friday with The American Pickers - www.IowaSportsmanShow.com
NatraTurf - Chemical Free Lawns & Gardens - Better for you, your family, your pets and the planet: www.NatraTurf.com
Exceptional Specialty Products - Let Cindy Taylor help your company get noticed! www.ESP4All.com