Insight on Business with Michael Libbie is our daily (Monday - Thursday) walk through the world of advertising, marketing and consumer trends. We're LIVE today at Noon Central at Webcast One LIVE or by re-broadcast or podcast whenever you want to join us. Lot's going on...let's get to the news:
We talk all the time (till we're nearly blue in the face) about planning marketing and advertising campaigns. You would be amazed at how many folks...don't do the leg work in advance. Yesterday we got a call about a "Great Social Media Promotion". We declined on behalf our our client. We'll tell you why.
Maplenol Barn Update- For those of you who don't do Facebook the group trying to save the Maplenol Dairy Barn in West Des Moines has a new website - www.SaveTheBarn.com Have a look and help if you can...
Consumer Trends - We love to follow them and report back to you. Here's some safe bets as we look at just one area, Magazine Ad Revenue.
- Foodie Stuff is HOT! Selling unique food items or how to create different dishes? Folks are eating this stuff up. Food Network Magazine revenues up by 174%
- Do It Yourself - Sharing with people "how" to do things continues to be a cool consumer trend. You there?
- The love for cars is back - The Automotive Industry accounted for 21% of the increase in magazine ad revenue in 2010. Making up for lost time.
- People are interested in People - Last year People Magazine pulled in $1 billion in revenue. A record...
A couple of "take-aways" - While newspapers continue to suffer magazines build. Why? Niche areas that are marketing silos for specific lifestyles and the products that match them. Investigate...where your demographic is going and what they are reading and check those costs per thousand. It's worth the effort.
Going GREEN on CBS - According to reports in the Media Daily News and others CBS will begin putting a "green-leaf insignia" on TV ads that have products or services that promote environmentally friendly projects. Among the names with the new leaf: Chevy, Safeway and O Organics. Look for local outlets to follow. It's a niche and a consumer trend that is rolling along at break-neck speed. Here is a story from Business & Leadership.
In Business? Stay OUT of the Argument - Over the past few months, while spending our time checking out various Business Blogs, Facebook pages and Tweets we've seen a surprising number of business people lash out on various topics that get folks boiling. Not a good idea...even on your personal Facebook Page. In concert with that we found this piece by Lena West on What Being a Good Friend Can Teach You About Social Media.
Do you listen to your attorney? How about your physician? Your accountant? How about your advertising agency or specialist? And if you do...are you getting the right story? We'll talk about that a bit today and how paying attention can bring big dividends.
Those stories and the Stocks...today with Insight on Business. Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and made possible by the support of:
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Thanks for coming by!