Insight on Business with Michael Libbie is our Monday - Thursday look at the world of consumer trends, business, marketing and advertising. What works, what doesn't and what you can do to increase your "business footprint". We're live here at Webcast One LIVE starting at Noon today...or you can listen to the podcast or watch a re-broadcast from our archives. And, because the show is interactive we invite you to take part by using "The Chat" during the show...or let's connect on Twitter, I monitor @MichaelLibbie before, during and after... Let's go!
Who do you believe? - We've been trying to work through what seems to be a "California Attitude" with some producers/shooters/directors in LA. Video that we shot in November, sent in December, and the story keeps changing. We'll share but the question remains...who do you believe and give me a break with the "attitude".
Speaking of which...Celebrity Shows and fawning over, talented, yet very self absorbed and ultra-rich Hollywood Stars... Why? We'll share yet another story about how Celebrity Spokespeople don't really carry the load for products.
The "BIG GUNS" are gearing up for Super Bowl 45 - This year look for Social Media to come of age during the "big game". Last year we commented on how few ads had a SM angle. Not this year! Mercedes-Benz is and car rival Audi are fueling the advertising war with social media promotions... We'll share what's going on and what company FINALLY convinced these folks to "get in the game". Can you guess?
One more Social Media story - According a new article from the International Business Times a majority of travelers are using social media to connect with airlines, travel providers and destinations. And...these users spend more than their non-social media counterparts: $103 billion to $70 billion. I know...social media doesn't work.
Eight Tips for getting your brand back together after a train-wreck - Here is the story from our friends at Smart Blog.
An inexpensive way for you to get input on a new product or service you are bringing to market...and then use it to help the brand. Wanna know? We'll share today.
As a Blackberry user I've been astounded at how ineffective they are in dealing with consumer issues. RIM has been moved to the side when it comes to their business dominance... But, according to this article in the Financial Times there is hope if they change...now.
Are you Communicating with your Customers? - Here's a couple of great ways to get it done from our friend Eric Groves from Constant Contact...it's easier today then ever.
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See you at Noon...