Insight on Business with Michael Libbie is our Monday - Thursday look at what works for business in advertising, marketing, public relations and...listening to consumers. The news starts at Noon Central here at Webcast One LIVE or you can catch us on the re-broadcast later in the day or listen to the podcast when you...want. For example, here is the show from yesterday. And, because it's an interactive show you can join us in "The Chat" as well as on Twitter. I monitor @MichaelLibbie before, during and after the show. Let's go...
We don't do politics on this show...but a word about the State of the Union Speech last night by President Obama - What went right, wrong and how did social media play into the evening. We'll share some thoughts.
Eric is from Southeast Tractor Parts of Jefferson, South Carolina - He had a comment I want to share with you... It's about "listening" to his customers and what he needs to do about his website. This is a great example of what we see in so many small business areas. Remember what we've said about the Digital Experience? While that was not a deal killer ten years ago...it is...today.
Partly Personal - The Urbandale Chamber of Commerce Annual Dinner is next week...and I received a very nice note yesterday from my friend Julli Applegate of Waste Management. I'll share because it's about...relationships and doing really nice things...that are unexpected.
Sharing Information - Do you...how? We think it's the "new" marketing trend. I'll explain today.
How is this for a REALLY low cost way to get a feel for what consumers think about your new products or service? It's called "Crashing a Networking Event" and it's a great way to listen to a group that might not know a thing about what you've created.
Yes, it's a quick video, we're trying to make a point, and not a big crowd...but we had the opportunity to really listen to the pros and cons that people had and that is valuable to anybody coming into a new market.
I think this is Gusto Pizza Co. Part IV - We've been sharing with you the brief videos put together by our friends at the yet to open restaurant Gustos Pizza Co. They have been building a solid tribe long before the doors open. Smart...if you have not seen the latest video...here you go: Get Some...
And the cost to build a following for your "soft opening" by doing this....very, very little. Beats the hell out of spending all kinds of dollars on traditional media...huh? We love it! What's YOUR move? (Gotta get these guys in for a show!)
Sometimes you need to realize when you must pull your advertising - Here is a story that has rocked the media world: Drug maker GlaxoSmithKline suspended advertising of their anti-impotence pill, Levitra. Why? According to Glaxo CEO Deirdre Connelly, "When we walk into your home through television, we have to do it in a respectful way that matches the seriousness of medicine." The story if from our friends at the Wall Street Journal. Have a peak and we'll talk about it.
Yesterday we shared with you the numbers that say consumers are not moved by celebrity endorsements. Today we offer up this look at and series of tips in using a celebrity that matches your product...and the celebrity pool has gotten larger. This from our friends at USA Today. What is interesting is....notice HOW to use a celebrity...it's in the connection. Interesting stuff.
Those stories and more today with Insight on Business - Insight on Business with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications and made possible by::
Air Design - You've seen the quick video...now check out the products...neat stuff!
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Exceptional Specialty Products - Let them help your company get noticed - www.esp4all.com
Lotus Moments - High quality, unique wedding invitations from a family company, www.LotusMoments.com
See you at Noon!