Insight on Business with Michael Libbie is our Monday - Thursday news hour dealing with marketing, consumer trends and tips to help business learn what works and what doesn't in advertising and public relations. We're part of Webcast One LIVE and you can join us live today at Noon Central...or...download the podcast or watch the show on your time. During the hour you can connect with us by using "The Chat" the phone (515-244-4655) or let's visit with Twitter. I monitor @MichaelLibbie before, during and after the show.
Today is the Metro Monday Edition...that's when we look at things going on here in the Des Moines DMA. But...we promise you a nugget no matter where you're from. Here is the show from today. The video starts at eighteen seconds...thanks for watching.
A couple of months ago the West Des Moines School Board hoped they could, quietly, tear down the old Maplenol Dairy Barn to make room for additional "green space" and athletic fields. What started as quiet soon mushroomed into a huge PR concern for not only the school but also the city of West Des Moines. (photo - JD Larson) More on our guests after these stories.
Best Chinese Food in Des Moines?
Last week CityView, a weekly free newspaper, released their "Best Of Edition". It's a great revenue stream for the paper as loads of "best of" winners jump at the chance to buy ads to talk up their new status. Brilliant...really. Not sure what this says about the culinary tastes of Des Moines but, the local grocery store chain, HyVee won for the Best Chinese Food in the city. Wow... We'll offer up some other surprises...
We don't do politics but we do pay attention to what politicians say about business and Iowa. Governor Terry Branstad wants to cut small business taxes to spur the creation of jobs. That sounds like a solid idea right? Until you do the math. Pay close attention to the words of Des Moines small business owner Mike Draper of Raygun in this post from Bleeding Heartland. Uhm....anybody care to comment?
Pat Pithan & Insight
Our friend, Pat Pithan who works with Imaging Technologies, gets out "among them" and each week offers up his insights. We'll feature his comments about local business trends in the first half hour of the news hour. What's he come up with? Come on by.
Listening to the Consumer
My friend Ed Weintrob posted this video on his Facebook Page. It's from 2007 and it speaks to how advertising has treated consumers for...decades...centuries? What is surprising about this video is how many advertising people are still talking to...rather than listening to...consumers. Again, this isn't new. It was created in 2007 so why are advertising people and business people still making the same mistakes? A couple of comments about local listening and our experience this past week with local advertising agencies.
Save the Maplenol Dairy Barn
Maybe the West Des Moines School Board and the City of West Des Moines should have spent more time listening? Our guest today is Julia McGuire who has been at the front of Save The Maplenol Dairy Barn a grassroots movement to encourage the officials to retain the barn for historical and educational purposes. At first she and her group were dismissed...but as time went on more people rushed to the defese of "The Barn" and it's become a quagmire of talk and...double talk. We'll go through the entire story with her today...and take your input as well. It's a great Public Relations Story - Julia McGuire and Save the Maplenol Dairy Barn today.
The Insight on Business News Hour, a production of our advertising agency, Insight Advertising, Marketing & Communications www.InsightCubed.com is brought to you by:
Bindery One - A national leader in digital technology and direct mail right here in the Middle of the Midwest. Your answers start here: www.Bindery1.com
NatraTurf - Chemical Free Lawns & Gardens begin with www.NatraTurf.com
Exceptional Specialty Products - They "know what you want": www.esp4all.com
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