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Welcome back...here is Central Iowa "Spring" became "Early Spring" as storms ripped through ahead of a cold front... What a change. We're part of Webcast One LIVE and you can see our news hour today at noon...live...or download a podcast of our show or any by heading to our site, www.WebcastOneLIVE.com. Here is the news hour from today - the video starts in fifty-eight seconds.
Tom Laughlin - Barns and Award Winning Video Stories
If you've followed us for a bit you know about the Maplenol Dairy Barn Issue. Several years ago I had a conversation with Tom Laughlin a video journalist from Kovia Productions based in Lake Geneva, Wisconsin. Tom will join us, via Skype, to talk about his award winning PBS video work, his love for old barns and the stories he's telling. Great stuff with an accomplished artist. Tom Laughlin with his insight on the video business and the way we tell stories today.
Be a Better Twitter Host
Yesterday we talked about how, if you are involved in #Hashtag Events on Twitter, you might become a better...host. Here is the piece I wrote after the show, for those of you who were not writing stuff down. ;-) It's from our Insight Advertising Agency Blog... By the way, last night on #Agchat we were talking about water issues. Amazing conversations being held out there...if you engage.
Big UPS - My Friend Thomas Allen IV
Yesterday I re-connected with my friend Thomas Allen IV of Thomas Allen Outdoors. Here is the link to yesterday's show. There are not two people further apart on a host of things from food to politics but we admire and like each other. We work well together and respect each other. Two thoughts about that: 1) Wouldn't life be better if those of us who disagree started to see value in true friendship and 2) Nobody is 100% right...all of the time. Why am I sharing this with you? Because within ten minutes following the show we cooked up a new business idea. You never know where...the great ideas hatch. More to come.
$112 Billion in Wasted Advertising Dollars
Consumers turn off and tune out most broad-based advertising and marketing messages. So says Tom Suther, chief marketing officer at Acxion the world's largest processor of consumer data. It's called, "consumer numbness". What to do? We found this article exceptional. If you have been with us over the years you know we've talked about doing the hard work to connect with consumers rather than just bark at them. When you read the article...you might understand. Great stuff.
Vote for Unleash Heroes Here
Several times over the past two weeks we've talked about our friend Robert Hidajat and his new startup, Unleash Hereos. (A way to recognize and reward volunteer activity for any charity.) Robert recently entered into a Lean Challenge competition where his new venture could win enough to launch...big. Currently sitting in 5th place (out of 79 in the running) he could use our help. If you are so motivated to help out a neat idea head to Twitter and use #leanvote21. You can only vote once and the competition closes this evening. Thanks!!!
That's it. We have those stories, the stocks, your input and more today at Noon Central. To connect with us you can use The Chat, call the studio 515-244-4655 or Twitter before, during or after the hour. Thanks for coming by.
I have to admit I am very impressed with the quality of your blog. It is certainly a pleasure to read as I do enjoy your posts.
Posted by: sheryl | 05/13/2011 at 08:06 AM
Sheryl - Thanks for the kind words. Our goal is to help business folks ramp up their knowledge of the marketing maze and perhaps offer up some ideas along the way. Thanks for reading and for the comment. - Michael
Posted by: Michael Libbie | 05/13/2011 at 09:10 AM