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Yesterday was the first 140 Character Conference held in Des Moines. (Story is that we'll do this again next April.) Roughly 100 people came to learn and enjoy two-dozen 10-minute presentations on various aspects of Social Media. There were experienced social media types there as well as folks who are eager to learn. This clip of Dave Murray ( @DaveMurr )from Detroit...with a couple of comments. Check the crowd.
The story beind the video is one of community. In this case the Midwestern Community and the impact that mind-set has on how we do...what we do. Good stuff Dave and thanks for coming to Des Moines (without the "s"). ;-)
140 Character Social Media - Confusion
Along with learning I wanted to show you what many believe is the trouble with Social Media...confusion in the mix. Here is a visual of what I'm talking about:
When I spoke yesterday my goal was to get business to understand, more than anything, that Social Media for Business is not a "magic bullet" and you've got to have a plan to cut through the...confusion.
Field of Dreams Sells - Pepsi
As must as we love sharing the stories we also love to show you the story. This is a new Pepsi ad using the "back-drop" of the iconic Field of Dreams in Dyersville, Iowa. Baseball players, young and old are "called" to the field by a glowing Pepsi machine.
This should get you to thinking, "What well loved landmark can I use to boost my brand among people I want to target?" There are plenty...from the Iowa State Fair to local places in your town. What is the message? Trust...and familiar. Works well for established brands and those trying to break out... What do you think?
Broadcasting & Social Media
I've been critical in blogs and on Twitter about broadcasters who continue to think social media is...broadcasting. I know it's hard for them to make the jump by adding the word "social" in front of "media". Yesterday Jim Boyd the News Director from WHO Radio, spoke at the 140 Character Conference - Des Moines. I finally had the opportunity to ask why his Twitter Feed had 3,700 followers but they followed only 88. "Because we want to cut out the clutter and dwell on the news." A look at the WHO-Twitter List gives us an idea of who Jim thinks is making news. That's not all bad...but there is news in the "community" and social media allows the community to be part of the news cycle. You can cut the clutter in other ways... But, aren't you interested in what your community has to say? We bet it improves. (Jim has already added another 40 names!) How about you?