Insight on Business News Hour with Michael Libbie is our look at the world of advertising, marketing and consumer trends. We'll offer up several stories and our opinion on how or if you might consider working these tips into your business. It takes us an hour...and you ten minutes. Deal?
Too Much Money?
Yesterday I had a client make contact asking if sponsoring a specific national television show on RFD-TV was a "good buy". As always, it depends. The show he was asking about runs for a full year. They do 26 episodes and they will run the original several time each week and then comeback and do re-runs the rest of the time. Audience is good and the going rate is $36,000 for a sponsorship. There are value added items as well. How does it stack up? Pretty good when you consider this is exactly the audience our client wants to reach on a national level. In fact the cost per thousand comes in at...pennies. What have you potential television have you looked at, will the audience fit your demographic or...are you taking their word for it?
I was inspired by a short post writing by Seth Godin. The essence was, "If it's important to you and you take pride in the product/service...sign it." Far too often too many people in business don't take ownership and, in fact, tend to push it along seeking a way not to endorse the program. Somebody once said to me, "Michael your name is all over the Internet. You seem to be, everywhere." That's because I'm not afraid to put my name on it... I'm not afraid to tell you what I think about this world of marketing and advertising...because it's my craft and what I believe in. How about you? Believe enough in your product or service to let folks know YOU endorse it?
What Is It Worth - Membership
We've been a "member" of American Express for...years. Each year we fork over our "Membership Fee" and enjoy the peace of mind that American Express gives our business. That's why I was surprised by this post from Jeff Jarvis...surprised...but not un-expected. Jeff, a "member" of AMEX for 35 years in vain, tried to work with American Express on several fronts but "un-empowered employees" continued to disregard his requests. Why did I find this so interesting? American Express spends millions attempting to get you to "join" and become a "member". That would, to many of us, suggest that we are part of something...we are somehow...entitled to the benefits of membership...(think tag line). But his post suggests...not. Meanwhile American Express does a world of good through their Open Forum...something we read on a regular basis. Will others follow Jeff Jarvis? Does American Express even KNOW Jeff Jarvis? Are they aware of this post...or...even better...his? Does his story paint a different brand for AMEX? Wow...
A couple of weeks ago I shared with you the idea of changing your outgoing voice mail...daily. We think it gives your in-bound callers knowledge that you actually pay attention to the calls you get and that you "might" call them back. Last week I called to major players in the row-crop industry for some information. The folks at Iowa Corn Growers and Iowa Soybean Association...still haven't called back. Tip for you: If somebody calls you and leaves a message, make sure you show them the courtsey and respond. It's part of your...brand.
That's It & Thanks....
If you would like to leave a comment here that would be super or feel free to head to our agency Facebook Page or let's connect on Twitter: @InsightADV (Business) or @MichaelLibbie - Personal and a little business.