Insight on Business News Hour with Michael Libbie is our way of sharing advertising, marketing and consumer trends with your business. Then, should you wish to follow our advice, you then get to create a larger marketing footprint. sell more and become real friends with your customers. Neat huh? And, we think, it works for everybody. Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and made possible through the support of Bindery One and NatraTurf. Let's go:
Using Blogs To Spam Your SEO
We get loads of comments on our business blogs. Some of them are point on to the discussion and others are simply ways in which companies use our reach to market their product/service. It's a very odd SEO trick. We often get comments like, "We see the sun is shining and the world is bright." And then they link to some on-line retail group. Some are more creative, like the one from a discount eyeglass center based in...we have no idea. The comment was on an old postbut it was relevant to part of the discussion. "speed as our friend Geoff Wood and his crew continues to create". Nice try...it does mention a name of a real person...we think it's still...spam. And a cheap way to get...seen. Word: Don't do it...K? It makes your company look desperate.
This year our friends at Hy-Vee, a regional grocery store chain here in the Midwest, hired Chef Curtis Stone as a spokesperson. We wrote about it months ago, and frankly, we were impressed that they would go out and spend the bucks on such a high profile person. Recently I've been catching some "blow back" on social media sites about Hy-Vee using Chef Stone as a spokesperson for "an Iowa company". Here is a sample:
- "Hy-Vee sold out they should have used a local chef or celebrity";
- "Stone is over-kill, I see him everywhere";
- "Mistake, Hy-Vee should be pushing coupons and cost saving ideas to the Mom World";
- "We've got great chefs in Iowa, why not use one of them?".
Here's our take: Brilliant! Stone is a high profile celebrity that has, for years, taught regular people about the benefits of healthy cooking and eating. Stone does talk to Mom's...and his recipes invoke the life of a busy Mom...with time issues but who are concerned with healthy cooking yet something new. Stone moves Hy-Vee from just another regional grocery store to something bigger. That's a smart move considering the outside competition they are getting from others be it Trader Joe's or Whole Foods. And, then there is the "eye-candy" aspect. It doesn't hurt that Chef Stone is...hot. (Hey, it's Iowa and I can write that sort of stuff...and I've got gay friends who now actually go to Hy-Vee) Bottom Line: When choosing a spokesperson make sure it is in line with your brand...or in this case, your changing brand.
I loved the headline my friend Craig Dick sent me...the message is even better. The "Marketing" that is targeted is the "old school" marketing and the idea that the bigger the budget the more able you are to be able to crush your competition social media has leveled the playing field. Not all the way...and it's only PART of your marketing arm...but still The "Marketing" being talked about is how we once were able to charge thousands and thousands of dollars for "focus groups" to get the input of consumers. Now...companies can ask...(with a little help) directly and get all sorts of responses. The "Marketing" being addressed was the days of the Martini Lunch and Cocktails for Supper. Smart marketers today know they must engage their consumers...beyond 9 to 5. Love it... And if you've not yet made the switch...better get on board.
That's It & Thank You
Here's the deal, we spend an hour writing and giving you original content about advertising, marketing and consumer trends. You spend ten minutes to come and learn something that you can work into your business and....WHOOT! We help you build market share for...FREE. If you want to stay in touch let's do that! You can leave a, non-spam, comment here. ;-) Or we can take this to twitter @InsightADV for the business side of things or @MichaelLibbie for the personal and business mix. Finally (I know...) there is this Facebook Thingy...that where you get this and more...FIRST. Thanks again and have a fantastic day! - Michael