Insight on Business News Hour with Michael Libbie is our daily look at selected stories from the world of advertising, marketing and consumer trends. We'll give you our thoughts and opinion and then...ask if it works for your business. Our goal is to help you think...more and build a larger marketing footprint. Ready? Let's see what's going on.
Phone Hacking & Your Business
We've been watching this story about News Corp and the phone hacking scandal that seems to be building each day. How does a company get...here? Simple, once you start believing your own twisted story and live in the muck of "muck raking" you're bound to go there yourself. It's a lesson, we think, about what some folks will do just to sell more...stuff. In this case the "stuff" is advertising dollars for the press and numbers in circulation. The other interesting thing is how enamored we are with salacious content. The story should give all businesses pause to consider what you're saying about your brand and...how truthful is it?
It's July...time to buy media time for next year. Seriously. The political ads over the next 16 months will eat up tons of local availability. That means the prices will soar and if you're not locked into some kind of contract...you'll not get on...or you'll pay through the nose. Want proof? One group..one is spending $20 million on TV ads THIS July and August. There is big money coming from all over and it's not just the presidential elections. Look for this stuff to hit local races...right down to the school board. Book..early. Here's a quick story from our friends at the Los Angeles Times.
It's The MESSAGE!
We're always trying to get folks to use LESS copy in their ads. Always attempting to get people to relate to the emotion of the product or service rather than all the technical stuff. Sometimes we win...other times...not so much. Here is a great example of what works...and why. This is a :30 ad that ran in June for Oreo's. It had the highest recall for any ad measured by Nielsen. It beat out Wal-Mart, Dyson, Red Lobster...all of 'em.
WHY? We think it's the emotion. It's also the lack of words and the great job and voice of a young actor. Put it all together with a cause, "Father's Day" and....BANG! What does it take to create something this good? Time and talent... Nice.
We love stuff like this.... Folks get into a room and look at what's working and what isn't. What is old and what is the new hot trend. We didn't do this...but thought you might enjoy. Here is an easy to read graph from our friends at Advertising Age...enjoy!
Thanks and Let's Connect
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Have a fantastic Tuesday! - Michael