Insight on Business News Hour with Michael Libbie is our Monday - Friday look at our world of advertising and marketing. We then share our thoughts and opinions on what works...and what may need some more...work. Thanks to our friends at Bindery One and NatraTurf for their continued support. Let's go...
Steve Jobs...More Than Apple
The business world is reeling with the news Steve Jobs has resigned as the CEO of Apple. We've watched Mr. Jobs over the years and marveled at his ability to create excellent products...and also amazing advertising messages. From very humble beginnings to a person who will go down in history as one of the greatest minds. Here is, what some say, is the best commercial...ever. The Macintosh ad from the 1984 Super Bowl:
We hear it from business people all over the country, "OK, this social media stuff might be fun and interesting but what is the ROI?" Here's a quick story we posted on our advertising agency page: Our client went to a retail distribution meeting, one of dozens of companies who were there to pitch products to a room of buyers. The men who were listening to the pitches had already been there for hours and the room was "tired". Our client showed their products, new packaging and talked about retail support. The buyers said some nice things and dismissed our client. While walking toward the door our spokesperson heard her voice coming from the back of the room and somebody said, "Wow! This is really neat!." They had activated the QR Code on the point of purchase display we had created and within seconds others were accessing the codes. The codes were programed to go to a short "How To" video on product use. The buyers invited them back to the table with renewed enthusiasm and...made a buy. What might have happened if they had not been engaged in social media? Are you there?
I was struck by this the other day when working on some VO material for a national client. How many business people fail to use professional voice over artists and simply have the TV or Radio Station talent voice their commercials is...astounding. Or, worse yet, the business people voice the ads and they are usually less than appealing. Look, when I worked in radio I voiced many, many commercials...daily. The trouble was it was the same voice...over and over and over again. What is it worth to really stand out? Just a thought.
Thank You and Connect?
Sorry for the brief post today. We're in the middle of two major film projects and much editing going on today for a piece that needs to be delivered...tomorrow. If you would like to leave a comment here, feel free. Or let's connect on Twitter @MichaelLibbie or @InsightADV and our ad agency Facebook Page is right here. Thanks and have a great Thursday! - Michael