Insight on Business News Hour with Michael Libbie is a look at our world of advertising, marketing and consumer trends. We'll offer up our thoughts and opinion on what works and...what needs more work. Our goal is to help your business increase your marketing footprint and...sell more. Thanks to our friends at NatraTurf and Bindery One for their continued support of our project. Let's go:
Consumer Trends & Food
Yesterday I visited my local Hy-Vee grocery store and ran into the store director. Josh is an amazing young man who loves his work...even on his day off. He said something that struck a cord: "I'm always looking for the next big thing so that I can help craft our marketing message." That would be us...as well. I shared with him the rapidly developing change in how consumers select the food they eat...and how it is grown. While this is not a new trend...it's ramping up quickly here in the Midwest. Today, thanks to Josh, I've got three stories for you that prove the point.
Henning's Cheese is a family owned cheese manufacturing company that has been around for 97 years. They have a total of 25 employees and they are busy. I had the opportunity to visit with Kert regarding the challenges of selling a premium product in tough economic times. He told me, exactly what we've been sharing with you for nearly three years. Now is the time to ramp up your research and development along with a robust marketing plan. Here is two minutes on that:
If you would like to learn more about Henning's Cheese, here is a link to a longer video we did where Kert explains the company and how it has grown over the years. What is the draw? Reality...and a passion for high quality.
Iowa Hospitality & Home Grown Food
While it's true that we'll get 25,000+ people at the Des Moines Downtown Farmer's Market each Saturday...understanding why...is more of a challenge. Until you consider this video done by my friend Maxwell Crabb. It's a simple video of a dinner party held at Butcher Creek Farms. Jennie Smith, who owns Butcher Creek Farms had a dozen people over for dinner made up of her produce and other local Iowa products.
Nice huh? Once again...high quality and value. Thank you Crabb Media...
And..one more: Tallgrass Grocery Co-Op is coming to Des Moines. It's a place where you can buy locally grown food and products that's organic and mindful of consumers needs and producers work. The physical store is located in Historic Valley Junction and, while not yet open...will be shortly. What a very cool idea and something we're proud to promote. Have a look at their site...
Tie It Together
The common theme here is not price but...value. As more and more people value what they eat and where it comes from they will spend the extra money because they are connected to the cause. Cause marketing? Sure...but with an added incentive...healthy, robust taste and...value. Looking for the "next big thing". Here you go....
Thanks & Connections
Thanks for coming by and should you wish to leave a comment here...feel free. And we can also connect on Twitter @MichaelLibbie or @InsightADV and there is always our advertising agency Facebook Page. Have a great Monday! - Michael