It's a brand new week and welcome back to Insight on Business News Hour with Michael Libbie. Our goal is to share with you our thoughts, opinion and offer up what we think works...and what needs more work in our world of advertising and marketing. Today we've got a shortened edition...because I'm beat. Thanks to our friends at NatraTurf and Bindery One for their support. Let's get to it:
Earlier you may have caught our video about how we used the Iowa State Fair to engage a wide range of consumers as we test marketed some concept art for pet treats. Over the past week I shared that story with several people and more than once heard, "Oh, well, the state fair crowd is sorta different." Wondering what that means? In our research we spoke with people from all walks of life and of all ages. Seriously, if you're looking for a great cross-section of the Midwest...it's a great place to connect. Why more companies don't is a wonderment to us.
Speaking of the State Fair
Each year the Fair Board contracts with a number of free musical acts. Last year we were amazed at the number of people who went to see Tone Loc and Vanilla Ice (here's that short video). This year we went back to see "Here Come the Mummies". It was a pretty adult show and the A&E Stage was packed. Here's a video we started 90 minutes before showtime...watch it build.
I'd never seen "The Mummies" before but, I'm a fan. All original music and loved the horns. Thanks for bringing them to Des Moines.
Thanks & Let's Connect
Yes...short today. You might say that during the 11 days of the Fair we were there...too much. Well, never enough. It's back to work. Should you want to connect you can leave a comment here or our agency Facebook Page is here and on Twitter it's @MichaelLibbie (personal & business) or @InsightADV. Thanks for coming by and have a great Monday! - Michael