Insight on Business News Hour with Michael Libbie is our daily look at our craft of advertising and marketing. We'll catch up on some consumer trends and pass our opinion on to you. Ideas, opinion and news...it's what we do for business. Thanks to NatraTurf and Bindery One for their support on this project. If you would like to connect, leave a comment here, head to our agency Facebook Page (where this appears first) or Twitter @MichaelLibbie (personal and business) and @InsightADV (business baby...). Let's go:
How Do You Say, "I'm Sorry."?
The other day I received an e-mail from La Quinta Inns & Suites thanking me for staying with them. I didn't but thought nothing about it. This morning I get an e-mail from them saying, "You may have received a recent e-mail from us thanking you for your stay. The message may have been sent in error." So far...so good. One of those "Oops" Moments. But then comes this: "If so, please accept our sincere apology..." (Still OK) "...for any inconvenience this may have caused." Ugh! Why do Business/PR/Marketing people think they must say this? I see it posted all over the place. It is just sooooo insincere. "I'm sorry." will do nicely. Too Picky? I'm sorry...
A little "behind the scenes" for you. We're engaged in a major project for a client that will take us to several states discussing agriculture with producers (farmers). We've been on this for a month and while it's moving it is moving...too slowly. Our issue? The moment we say "video" or "film" to a farmer they turn us off. We've done work in this industry for years...and it's just odd. Not sure what to make of it, might be a good consumer trend study?
This is turning out to be a series. I've posted this video on QR Codes and yesterday we had Part II. Today I get a note from a friend who has created a website that will create a mobile version of your site...in minutes. More on that tomorrow. Also, my friend Dennis Nixon from Smash Hit Displays made some comments on using QR Codes at trade shows. Some excellent points. And, while many attendees have phones that can access QR not everybody is in the loop. Yet. So, yes, we'll still be handing out tons of literature at trade shows...but the times they are a changing.
President Obama and Foursquare
Yesterday the White House joined Foursquare and today we're expecting many more might follow. The president has about 10 million followers and it's likely many will head to the location based marketing giant. As the campaign heats up...watch it roll. Here is the story from Mashable.
Nando's "Little Hotties"
Could not let the morning go by without a look at the latest campaign from Australia and Nando's. Always a little "edgy" this time the "buns" and "breasts" campaign gets a little...help:
Thanks for coming by! Must get back on the phones and talk...with farmers...and others. If you are in Chicago and doing the Independent Garden Center Show...stop by our friends at NatraTurf and see their NEW products they expect to launch in 2012! Nice...