Insight on Business News Hour with Michael Libbie is our Monday - Friday look at the world of advertising, marketing and consumer trends. It's what we do for our advertising agency business and something we offer you to help your company grow...and sell more products and services. Our thanks to NatraTurf and Bindery Onefor their continued support of this project. Let's go...
For Some...It's Important
There are many ways to "ghost market" your company...here's one from our friends at the Iowa convenience store chain, Kum & Go. The other day I was getting some fuel for my bride's vehicle and noticed this sign at a newly constructed store. It let's folks know that materials used in the construction are environmentally friendly. I took a photo and Tweeted it. Mike Templeton from @kumandgo responded that all of their "...new stores are built with LEEDS specifications in mind...". Two points about this story: 1) It is, in a sense, cause marketing; for some it matters and letting folks know that is important. 2) The response time on Twitter was impressive...Mike responded in less than fifteen minutes...on a Sunday afternoon...nice.
Last week we were on the road shooting video on the Davis Farmin Doerun, Georgia. It was a great trip and Bart Davis shared an interesting story with us. Bart was an orphan at 18. His mother and father both died within six months of each other. He got an old house and a couple of hundred acres of farmland. He married his high school sweetheart, Paula. He was twenty...she was seventeen. We shot video on the day his new John Deere 7760 cotton picker arrived...price tag: $580,000. Here's a quick video I did...while we were shooting the real footage...about his registered Angus cattle, his new cotton picker and...peanuts. Fun.
Yesterday was, of course, September 11 the tenth anniversary of 9/11. Not far from our home is the Clive, Iowa Fire Station. While there may have been larger memorials I'm not sure they could have been more touching than this. High on the top of a ladder truck the American Flag...and below that a smaller flag for each of the firefighters who died from that tragic event ten years ago. This isn't marketing and it's not politics...it was and is memorable. Thank you for all you do.
Packaging - Heinz Ketchup
We love new and different packaging ideas...it's also part of what we do. And, to prove to you I don't get out much...I just discovered this neat small portion container from Heinz. Not only in the shape of a bottle of ketchup but TWO ways to open: 1) At the top to squeeze out the contents and 2) Peel back the bottom to dip stuff in. Nice...very! OK...so it's the little things that get me going.
Thanks & Back At It
After being gone for most of last week...we've got tons of stuff on the front burner. Thanks for coming by and if you want to comment here...feel free. Or my personal Twitter account is @MichaelLibbie and our advertising agency is @InsightADV and our agency Facebook Page is right here.
Have a great Monday - Michael